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The transaction was completed within the first eight hours of the shopping event.
by LYDIA NATHAN / Image Credit: shopee.com.my
A MALAYS buyer spent up to RM70,000 on a single receipt during 11/11 sales on the Shopee platform.
Shopee Regional CEO Ian Ho said the transaction was completed within the first eight hours of the shopping event.
“It was the largest single transaction made by a user on the platform for that amount,” Ho said.
The annual Mega Sale on 11/11 receives 20 million visits to the local e-commerce platform Shopee throughout the region.
According to Ho, Malaysians mostly spend on home and living, groceries and pets, as well as health and beauty categories on the website.
“We noted that detergent, hand sanitizers, sanitizer, smart robotic vacuums, deep fryers, cookware sets and pet food remained at the top of the purchased items list,” he added.
Ho further said that shoppers took the opportunity to explore the wide variety of products and in-store discounts, cash rebates and more by brands, retailers and sellers.
For the brand category, Huawei recorded RM1 million in sales on its Matebook D 15 within the first 10 minutes of the sale.
“Then we had the Samyang Hot Chicken noodles, selling 53,000 packs in the first eight hours of the sale,” Ho added.
Meanwhile, Alibaba Group Holding Ltd news center Alizila said Malaysia ranks fourth globally in terms of gross value of merchandise, after the United States, Russia and France.
As a testament to the purchasing power of Malaysians, the news center said that the peak hour was between 12 a.m. and 1 a.m. on November 11, 2020, where hundreds of thousands of shoppers were actively shopping online.
ShopBack Malaysia said that within the first hour user data, there was a significant increase in terms of shopping traffic.
Country General Manager Eddy Han said it saw a 20-fold increase compared to the same time on an average day this month.
“Adidas sports brand traffic skyrocketed by more than 100% in the first hour and there was a 50% increase for Dettol products in the first hour as well, due to the pandemic and the need for additional hygiene,” he said. Han.
The data also revealed that shoppers visited two more platforms, Shopee and Tabao, followed by fashion stores such as ZALORA and Adidas, and health and beauty stores such as Watsons.
Han said the ShopBack platform partners with over 500 e-merchants in Malaysia, rewarding shoppers up to 30% in cashback when using their platform.
“The list of e-merchants includes the Alibaba group: Taobao, Tmall and AliExpress; Adidas, Agoda, Nike, Survey Wall, Shopee, Uniqlo, Watsons, ZALORA; and many more. To date, more than three million Malaysians use ShopBack for their daily purchases.
“During 11.11 last year, more than RM20 million in commercial sales were generated through ShopBack Malaysia. With the promising results seen in the first hour of 11.11 this year, we are confident of breaking last year’s record, ”Han said.
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