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BLACKPINK has set a new record ahead of the release of their first full-length album!
On October 2, YG Entertainment confirmed that BLACKPINK’s “THE ALBUM” had surpassed one million pre-orders for shares. This is the highest number of stock pre-orders ever recorded for a K-pop girl group, also making BLACKPINK the first Korean girl group to surpass one million stock pre-orders.
The number of pre-orders in stock is the amount of album stock that is produced before the album is released. This number is the estimated demand calculated based on several factors, including the number of albums that fans ordered in advance.
In BLACKPINK’s case, the amount of stock pre-orders is based on combined numbers from around the world. At the time of writing, domestic (Korean) pre-orders were reported to total 670,000 units, while the United States and Europe accounted for 340,000 units. Also, the limited-edition 18,888 LPs were soon sold out. All of this combined put pre-orders for BLACKPINK’s shares above 1 million units.
Final total sales are expected to rise even further as BLACKPINK’s album will be released in physical form four days after its release in digital form.
“THE ALBUM” and title track “Lovesick Girls” will be released on October 2nd. The album has eight tracks, two of which are the pre-release singles “How You Like That” and “Ice Cream (featuring Selena Gomez),” and also includes a b-side track featuring Cardi B. Jennie also participated in the production and the lyrics for “Lovesick Girls,” with Jisoo also participating in writing the lyrics.
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