[ad_1]
Apple Inc will broadcast an event from its Cupertino, California campus on September 15, where analysts expect it to showcase updated Apple watches, iPads and other devices, while reserving an iPhone launch for next month.
Despite pandemic-related disruptions that Apple executives have said will push the iPhone launch through October, Apple has posted earnings that beat expectations for the past two quarters driven in part by strong workwear sales. from home like iPads and laptops. and accessories that match your flagship smartphones.
While analysts expect an October event for iPhones, Apple teased the new watches with a “Time Flies” caption for its September 15 event invitation sent out last week, and analysts expect a new Apple Watch Series. 6 badge. Apple has come to dominate the smartwatch market, with Strategy Analytics reporting in May that Apple had a 55% market share in the first quarter.
Because the watch must be paired with an iPhone, analysts believe it plays an important role in helping Apple retain customers, and veteran Apple Watcher Gene Munster of Loup Ventures said last week that 9% of iPhone owners who now own an Apple Watch could expand. to 50% in the next decade.
Analysts are expecting Apple to delve into health and fitness features with the watch. Bloomberg previously reported that Apple plans to introduce a service that offers virtual fitness classes in which the watch could play a role as part of a larger package of content and services. Some analysts also believe that Apple could create a way to detect changes in blood oxygen in its newer watches, relying on health-sensing capabilities after adding an EKG-like way of taking measurements with its Series 4 watches. However, many leading Apple analysts and observers have not confirmed the feature. Apple’s rival, Fitbit Inc, introduced a way to measure changes in blood oxygen earlier this year.
Apple declined to comment on future products.
Analysts are also expecting Apple to introduce an update to its iPad Air, which is between the high-end iPad Pro that has a 3D sensor for augmented reality content and the entry-level iPad model aimed at the education market.
Analysts are also expecting a new set of on-ear headphones called “AirPods Studio” to complement the company’s AirPods and AirPods Pro wireless headphones, which have become uncontrollable hits for the company.
“While AirPods Studio will be a rounding error in terms of revenue contribution, they represent yet another example of the company integrating a new product into its hardware and software ecosystem,” Munster wrote in a blog post last week.
Analysts also expect a set of small devices called AirTags, intended to connect to devices for their owners to locate via Bluetooth and other wireless sensors. Those devices will compete against Tile Inc, an independent company founded in 2012 that created a similar product and has publicly criticized Apple for putting roadblocks in its iPhone operating system that make third-party developer products more difficult to use than their own products. Manzana. – Reuters
[ad_2]
