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SINGAPORE, Nov. 14 (Xinhua): Alibaba Group’s Southeast Asian flagship platform Lazada has set a new record for Singles Day shopping festival once again, with more than 40 million users and 400,000 brands and vendors participating in this year’s one-day sales event throughout the region.
Most of these brands and sellers were reported in local small and medium-sized businesses, the leading e-commerce platform said in a statement on Friday.
Lazada added that more local brands and sellers performed well on the platform at this year’s annual event. The number of smaller merchants with more than $ 10,000 in sales doubled to more than 8,000.
Meanwhile, Lazada’s live streaming channel on Lazada’s app, LazLive, recorded over 11 million views on November 11 and saw more sellers adopt the service this year, resulting in 380 percent year-on-year growth percent in the gross volume of merchandise generated by your sessions.
“This year’s 11/11 performance is largely a reflection of the seismic shift in which more consumers and merchants are connecting and an overall digitization of the retail landscape, which has accelerated tremendously in 2020,” said Li Chun, CEO of Lazada Group.
“Shortly after we started the campaign at midnight, we were already exceeding $ 100 million in sales, in less than half the time we took last year,” Li said.
According to the press release, it took Lazada just 100 seconds to get US $ 11 million in sales at this year’s Singles Day shopping festival, held on November 11 of each year.
“We are pleased to conclude another successful campaign, having set new benchmarks and enabling more than 350,000 brands and sellers to serve 80 million active consumers annually on our platform,” Li added.
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