[ad_1]
Malaysians who watch content streamed online are now increasingly turning to legal platforms, in part due to the crackdown on illegal sites, according to a recent study.
The study, commissioned by the Anti-Piracy Coalition (CAP) of the Asian Video Industry Association (AVIA) and conducted by YouGov, revealed that 49% of online consumers are no longer accessing illegal services, while 40% say they rarely access them because of the sites now. being blocked.
The YouGov survey indicated that this meant that only 22% of online consumers still use hacked or torrent websites, compared to 61% a year ago.
The Ministry of Internal Trade and Consumer Affairs was also credited with helping to change consumer behavior, with 55% of streaming content consumers surveyed noted that the ministry was the one blocking illegal sites.
Only 11% of online consumers said their viewing habits hadn’t changed.
CAP general manager Neil Gane said they applaud the ministry’s effort to disrupt pirate website networks, which were being monetized by crime syndicates.
“Consumers who subscribe to illicit services or access pirated streaming sites are wasting their time and money when channels and websites go down. Hacking services don’t come with a service guarantee, no matter what your sales pitch may say, ”he said in a press release.
Consumers were also becoming more aware of the negative consequences of online piracy, with the top three concerns being the funding of criminal groups (57%), the loss of jobs in the creative industry (52%) and malware risks (42%), according to the study.
Hong Kong TVB International CEO Desmond Chan said the ministry’s anti-piracy measures made Malaysia an attractive place to continue investing.
“Malaysia is an important market for our content distribution business. TVB programs are popular in Malaysia and have always been the target of piracy, ”he added.
The global audiovisual director of LaLiga, the Spanish professional football league, Melcior Soler said that “the substantial reduction in online piracy in Malaysia is a sign of the success of the actions undertaken by the MDTCA.”
“Piracy only benefits the criminal organizations that operate illicit websites and applications and harms society as a whole, especially those that work every day to generate content and entertainment for all,” he added.
The survey by YouGov also found that the site’s continued blocking resulted in 20% of consumers getting a paid subscription to a legal streaming service.
[ad_2]
