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PETALING JAYA: Approximately 77% of consumers in the Asia Pacific region prefer to stay home after the Covid-19 pandemic, reports a competitive intelligence and social media monitoring company.
According to Digimind, the first on the list were consumers from India (87.8%), followed by Hong Kong (78.2%), Indonesia (77.5%), Singapore (76.6%) Malaysia (71, 3%) and the Philippines (70.3%). .
Consumers in the region were rapidly adjusting to the reality that is the ‘new normal’ as they distrust the possible resurgence of Covid-19 cases, said the report titled ‘Finding Certainty in the’ New Normal ‘of Asia Pacific with consumer trends and brands in social networks ”.
Most consumers in Asia Pacific preferred to stay home despite the lifting of lockdown measures, he added.
“Social mentions of ‘staying home’ were driven by both consumers adjusting to the ‘new normal’ and brands that capitalized on the ‘staying home’ trend.
“Most of the mentions related to ‘staying home’ focused on ways to maintain a certain quality of life despite being deprived of the usual routine, while preserving mental well-being during this unique time.
“Companies that fell behind in digitization are now struggling to keep up,” said Digimind Asia Pacific Director Olivier Girard.
He said, for example, a new emphasis on consumer engagement through live streaming has emerged as a way for brands to maintain interest and drive sales in the absence of physical stores.
“Being more vigilant in understanding the needs of consumers, grasping the new concerns that have emerged during the pandemic, and acting quickly on them will be key not only to surviving 2020, but also to thriving beyond,” the report added.
Digimind, a competitive intelligence and social media listening software powered by artificial intelligence, was designed for brands and agencies looking to accelerate digital transformation through a knowledge-based approach.
He analyzed the key trends in 653,428 mentions around the Covid-19 pandemic and lifting of lockdown measures, as well as additional data on post-lockdown consumer brands, outlook and activities.
The report found that consumers tend to find alternative solutions that allow them to stay at home while supplementing their previous routines and arrangements, including shopping, socializing, and seeking entertainment.
“It is speculated that this trend will continue in the coming months.
“Similarly, brands have started to market and repackage products and experiences as something that can be replicated ‘at home’ in an attempt to stay connected with customers,” the report says.
The report said that the main concerns of Asia Pacific consumers were safety, availability and price.
“When it comes to availability (19.0%) and price (15.5%), consumers expect a standard product or experiences that justify the amount spent, pandemic or non-pandemic.
“Companies like Flipkart, Lazada and Shopee managed to continue connecting and interacting with their customers in the absence of large-scale physical events,” he said.
The report also said that the Covid-19 pandemic has accelerated the need for brands to adopt new technologies and strategies to align with the changing needs of consumers.
In light of the new normal, companies are forced to adapt to emerging consumer and consumer trends, he added.
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