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Apple wants you to know that it is taking privacy very seriously and has launched a video ad to highlight the dangers of using an unsafe device. In addition to over-tracking targeted advertising, there are apps that capture more information in the background without your knowledge.
The ad implies that a phone that doesn’t take privacy seriously is prone to oversharing. In an exaggerated example as shown in the video, it’s like telling strangers everything, including your search history, health information, location, personal conversations, and passwords. Simply put, Apple wants to remind you that it is doing a lot more to keep your private information safe, especially with its upcoming iOS 14.
When the new operating system was released as a public beta, several applications were exposed to privacy violations. This includes secretly using the device’s camera, microphone, and copying data from the clipboard.
In iOS 14, there is now a color indicator that will let you know if your camera and microphone are in use. If an application tries to copy something from the clipboard, a pop-up notification will also appear. To increase privacy, iOS 14 will also allow users to reduce the accuracy of their location data and provide better control over what data is accessible for each application.
Due to these strict privacy controls, Facebook is expected to have an impact on ad revenue as it would be more difficult to serve targeted ads to its users. Companies like Facebook and Google will need to ask for the user’s permission to participate, and obviously most people would hesitate to allow tracking.
In addition to Apple, Samsung is also running an awareness campaign that appears to be criticizing Huawei when it comes to privacy and security. They have been posting on social media emphasizing that their Galaxy phones come with an amazing Android experience with Google Play pre-installed. There is also another social post that highlights the risk of side loading.
In case you didn’t know, Huawei’s new smartphones and tablets still run on Android, but use Huawei’s mobile services. Due to current US government restrictions, the Chinese smartphone manufacturer cannot ship new phones with Google mobile services pre-installed. The only way to discover and install apps is through Huawei’s AppGallery, which they are working hard to get as many developers on board as possible.
Unfortunately, several popular apps are not available and the only solution is side download, which is not recommended due to security and privacy concerns. Google has warned that it is not safe to download Google applications on Huawei devices that do not ship with the Play Store.
