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Macy’s Spectacular 4th of July Fireworks – Season 44
“Macy’s spectacular July 4 fireworks show” did not fire with a burst of ratings on Saturday, hitting new lows in both adults 18-49 and older as a whole, according to preliminary data from Nielsen.
Broadcast from 8 to 10 p.m., the annual NBC event, which could only be semi-live this year to maintain social distance, earned a rating of 0.7 and 4.698 million viewers.
The previous low for the Independence Day exhibit in terms of total viewers came in 2015, which was also a Saturday. That figure was 4,958 million. Among adults ages 18-49, the previous low score was 0.9, which occurred last year, when July 4 fell on a Thursday.
Also read: Will ‘Macy’s July 4 Fireworks Spectacular’ ratings explode or explode in the face of NBC?
Even with its new lows for the biggest fireworks event of the year in the US, NBC still won primetime on Saturday, coming in first with a rating of 0.7 and in viewers with 4.3 million. Of course, it faced very little competition, with ABC (rating 0.3, 1.74 million viewers), CBS (rating 0.2, 1.71 million viewers), and Fox (rating 0.1, 508,000 viewers) all replays.
The July 4 show this year featured images from a series of five-minute fireworks displays spanning each of New York’s five cities, keeping crowds away and satisfying New York’s patterns of social alienation. York. The grand finale show was broadcast live last night.
NBC News “Today” presenter Craig Melvin hosted the television presentation, which, in addition to the colorful bangs, included performances by National Youth Poet Laureate Amanda Gorman, Black Eyed Peas, The Killers, Lady A, John Legend, Tim McGraw and Brad. Cashmere.
Also read: What to see the weekend of July 4: TV viewing guide
It’s worth noting that Saturday 8-10pm is a time slot where NBC averaged 0.3 at 18-49 and 1,773 million total viewers in the summer of 2019. And those are obviously numbers much lower than the rating. and the audience size mentioned above for Saturday’s event.
These further downgrades to the 2020 Macy’s 4th of July Fireworks Spectacular ratings remain decent and long-awaited (as TheWrap predicted) because the holidays came on a Saturday this year, plus the fact that most of the The event was prerecorded due to COVID-19, combined with the general downward trend that TV ratings have seen across the board.
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