L’Oreal will drop words like ‘whitening’ for skin products


L’Oreal, the world’s largest cosmetics company, will remove the words referring to “white,” “fair,” and “clear” from its products for the night, a spokeswoman said Friday, the day after Unilever He made a similar announcement amid growing criticism of social media.

Unilever and L’Oreal are two major players in the global market for skin whitening creams used in many countries in Asia, Africa and the Caribbean, where light skin is often considered desirable.

Unilever, in particular, was criticized for its “Fair & Lovely” brand at a time of worldwide focus on racial injustice after weeks of protests sparked by the death in May of George Floyd, a black man, in police custody in the United States. United.

L’Oreal products include Garnier Skin Naturals White Complete Multi Action Fairness Cream.

Johnson & Johnson went a step further and said it would stop selling skin whitening creams sold in Asia and the Middle East under its Neutrogena and Clean & Clear brand.

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