Lordstown Motors Endurance reveal: watch electric truck debut here


On June 25, the electric van segment will grow a little more crowded. Newcomer Lordstown Motors will unveil the Endurance in an event broadcast live from its factory.

For your viewing pleasure, we’ve attached the previous live stream to make it nice and easy to watch the debut. Hopefully we’ll learn a lot about this pickup build from scratch because LM promises incredible engineering, like wheel hub motors. So far, we have seen truck design renderings suggesting a unique design and a cabin which is quite simple except for a large touch screen.

LM jumped into the spotlight after purchase of the General Motors plant in Lordstown, Ohio, who recently assembled the now discontinued Chevrolet Cruze. Starter truck maker expects to build around 20,000 Resistance pickups in its first year of production, which will begin next January.

Stick around and see if Endurance launches as an opportunity for more established automakers to make their own electric pickups. the Tesla Cybertruck, GMC Hummer EV and Rivian R1T it occurs to me.

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