Looks like the new Burger King and Poppy Drive-Thrush

Restaurant Brands International, which owns all three brands, said Tuesday it plans to modernize and accelerate the drive-through experience in more than 10,000 restaurants in North America by mid-2022.

It involves the installation of over 40,000 digital menu screens or four drive-through lanes. Screens provide contactless payment methods to accelerate car progress through the drive, integrate loyalty programs to show customers items based on their return redemption history, and use predictive selling technology to indicate products based on weather, time of day and trending items. . The screens have also improved techniques that help prevent outages.

“The new digital screens will significantly enhance our drive-through experience at critical times and strengthen the key point of difference for our brands,” Matthew Duning, the company’s chief financial officer, said during a call discussing financial results on Tuesday.

Burger King and Tim Hortons in particular could use sales growth: both brands are struggling during the crisis.

In the three months ended September 30, Burger King restaurants saw a 7% drop in open sales in at least one year. In Tim Hortons, which is affected by the sudden lack of morning travel as many people work from home, open sales at restaurants have declined by 12.5% ​​quarter-on-year. Tim Hortons is trying to run an afternoon sale to improve the situation.

And the rising Covid-19 cases in North America mean unwanted dining-rooms haven’t closed. In early October, Restrictions Tim Hortons Restaurant Renters in Ontario had to temporarily close their dining rooms due to restrictions, CEO Jose Seal said Tuesday, calling the environment in Canada “challenging”, also mentioned in the United States.

Pop yes, on the other hand, is doing well: comparable sales rose 17.4% in the third quarter, largely thanks to the success of the brand’s popular chicken sandwich.

Total revenue in the third quarter fell nearly 8% to 1.3 billion.

Even before the epidemic, many chains were strengthening their drive-through infrastructure.

Burger King has been working on a new restaurant design for a few years. Last month, the chain unveiled two new restaurant designs with features such as a triple drive-thru, burger pickup locker and a small dining room.

And last year, McDonald’s acquired the AI ​​company, Dynamic Yield, to design smart digital menu boards to help boost sales, and roll out tech throughout its drive-thru.

Restaurant brands (QSR) Approximately 1,500 U.S. in the United States and Canada. Burger King locations and 800 Tim Hortons locations have begun rolling out new screens.

In those places, new screens have contributed to higher overall sales and higher costs per order, “said Kobza.” It’s still early days. ”

It plans to start adding screens to pop-up locations later this year.

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