Despite Facebook and Twitter’s obvious bias against conservative content, various liberal groups have apparently decided that social media companies are not doing enough to enforce liberal orthodoxy and have started a successful campaign to get companies to stop advertising. there.
The latest company to line up is home products company Unilever, which has one of the largest advertising budgets in the world.
In a statement posted on its website, Unilever announced: “Given our Responsibility Framework and the polarized atmosphere in the United States, we have decided that from now until at least the end of the year, we will not post brand advertising on the supply platforms of social media news Facebook, Instagram and Twitter in the US Continuing to advertise on these platforms right now would not add value to people and society. ”
Among other brands, Unilever owns the Dove, Lipton Tea, Hellmann’s Mayonnaise and Ben and Jerry’s Ice Cream family of personal care products.
According to a NBC News report, Unilever spends more than $ 8 billion annually on advertising for its various products. According to Unilever, its total advertising budget will remain the same, but will be transferred to “other media.”
Facebook has faced immense pressure from organized liberal groups to take steps to suppress the content of President Donald Trump and his campaign, as Twitter has done with a series of controversial posts.
According to NBC News, various groups, such as NAACP, ADL and “other groups, such as Color of Change and Sleeping Giants, put pressure on Unilever and other companies, a group that targets advertisers who admit certain right-wing content.”
Other major companies, including Verizon, have also bowed to pressure from these groups and have stopped Facebook advertising in recent days. Later on Friday, Honda’s US operations announced that it would also stop spending on Facebook.
The move is clearly designed to encourage Facebook and Twitter to become even more hostile to right-wing sites, or to force the spread of all news through traditional channels, as it was before the Internet facilitated the spread of news. conservative voices and ideas without the help of the mainstream media.
Facebook, for its part, denied that it was working to facilitate hate online and stated in a statement that it recently banned “250 white supremacist organizations from Facebook and Instagram.”
.
