(Newser)
– A production company, a media firm and a marketing company have merged to form the latest LeBron James company with an “no excuses agenda”, and he and his business partner have now invested $ 100 million in investments for it . The BBC reports that the SpringHill Company, led by the NBA star and his childhood friend, CEO Maverick Carter, is designed to give creative control to people of color, through a company that, according to Bloomberg, “is part of the power of Disney storytelling, part of Nike coolness, and part of the social impact of Patagonia. ” The company is named after the Akron, Ohio apartment complex that James moved into when he was in sixth grade.
The company’s Robot Co. marketing arm was consolidated with SpringHill Entertainment, the production company behind the NBC game show. Wall and next Space Jam: a new legacy Uninterrupted movie and digital media signing. The new media company has about 100 employees, 64% of whom are people of color, while 40% are women, according to SpringHill COO Devin Johnson. The deadline indicates that SpringHill has just signed a two-year television contract with ABC Studios. “This is ultimately a company that is based on point of view, the community it serves and empowerment,” says an investment banker involved in the project. “This is a company designed to move culture.” (Read more LeBron James stories).
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