LeBron James and his business partner Maverick Carter raised $ 100 million to form a media company, which aims to offer a platform for black creators and consumers.
James and Carter, who is also the agent for the Los Angeles Lakers superstar, formed Springhill Co. the day after the NBA closed due to the coronavirus pandemic in March, Bloomberg Businessweek reported Thursday. The two previously discussed the idea during the Lakers’ practice in February.
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James and Carter described their business as a “brand house,” according to Bloomberg. They see it as a Disney-like storytelling company with Nike’s “awesomeness” and Patagonia’s social impact.
“When we talk about telling stories, we want to be able to get home, hitting many houses where they feel they can be part of that story. And they feel like, oh you know what? I can identify with that. It is very organic for our education, ”James told the store.
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Carter added: “When you grow up in a place like where we were, no matter how talented you are, if you don’t even know other things exist, there is no way you feel empowered because you are like, I am confined to this little world. That is our duty. Lots of exposure. “
When the world apparently stopped, Carter was in Zoom meetings. He reportedly signed a television production deal with Disney and is working with Netflix on a basketball movie starring Adam Sandler.
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According to Bloomberg, Springhill is consolidating the marketing agency Robot Co. with SpringHill Entertainment and Uninterrupted LLC. Springhill Entertainment is the company behind an NBC game show and the upcoming sequel to “Space Jam.” The Uninterrupted, which has partnered with Bleacher Report, and produced “The Shop” on HBO.