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Social media sites rely on many methods to collect personal information about the users of their platforms.
The American magazine “Newsweek” published a report on the methods and methods used by social networking sites to collect personal data and sell it to advertisers.
The magazine stated that “everything is done through the Internet, from the click to the duration of browsing the sites and the media are valuable.”
And I’ve listed some of the ways the user provides accurate information about their personal life to social media and websites, including:
Personal data: Social networks use names, birthdays, locations, IP addresses, gender, device details, as well as information such as hobbies and interests.
Scale: Some sites measure “user attitude” towards some issues, for example, “You may have seen survey questions and if you take the time to answer any questions, this information is reversed as you are interested in this issue and this determines how you feel about it Social and political issues, which are of great value to advertisers and marketers.
Behavioral data: linked to “engagement” processes and includes how users interact with the sites. This helps site builders develop new features that they think you will use more often.
Behavioral and interactive data helps social media keep a person browsing longer, which is the best way to ensure they see more ads.
Targeted Ads: With a complete set of data about you, sites like Facebook and YouTube can create targeted ads, and these ads are related to your interests, your search history, and even your geographic location.
Geolocation Sharing: By using social media platforms and sharing your location, businesses can learn about and purchase data about your “interaction patterns” with some services and track how you use them.
Settings – One of the easiest ways for people to inadvertently disclose information “is to not look closely at your settings,” allowing social media to sell usage information to advertisers without any legal deterrence.
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