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Google yesterday revealed its quarterly financial results, and along with that, it also revealed its deals with conflicting and bad ads, as it removed more than 2.7 billion ads during 2019.
Of course, removing all of these ads means Google will lose significant revenue that it could have made, but it believes that maintaining the quality of the ads would not adversely affect your business in the long run.
With the removal rate of 5,000 ads per minute, Google has also stopped one million ad accounts for violating the service’s terms of use and company policies.
On the one hand, the sites that publish ads, Google has removed 1.2 million accounts and removed ads from 21 million web pages. Here, Google not only disabled the display of ads on these publishers’ sites, it completely disabled their account to prevent reuse.
As usual, Google continues to develop its systems to avoid fraudulent methods by publishers to trick users into clicking ads on various warning forms.
As a result of his intense efforts, he witnessed a decrease of approximately 50% in terms of bad, offensive and misleading ads for users. It suspended 35 million phishing ads and 19 million scams and misleading clicks last year.
With the spread of the Corona virus, advertisers and publishers are taking advantage of this, prompting the company to develop new verification technologies to prevent bad and harmful ads from appearing as it removed and blocked tens of millions of related ads. with the Corona virus for the past few months, including advertisements that are misleading about prevention methods or claims for specific treatments, OR even announcements related to financial facilities for those affected by the virus.
Source: World of Technology
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