Disney: towards improving streaming

The group “Disney” recently announced a reorganization of work in the field of media and entertainment to strengthen the role of its streaming service “Disney Plus”, the demand for which has increased considerably during the Corona pandemic.

The media and entertainment unit of the giant group will be headed by Karim Daniel, who will manage the operations of the streaming services and oversee the production of content, including film and television productions and sports programs.

“We’re putting the consumer first,” Disney CEO Bob Chapek says of accelerating its direct-to-consumer strategy. “We’re trying, as they say, to skate to where the puck is going to be.” https://t.co/Pe3FZkOGV1 pic.twitter.com/Pz30lDd0ta

– CNBC (@CNBC) October 12, 2020

“What we want is to present a level of objectivity and make that decision really in the interest of the company as a whole and its shareholders,” said the group’s CEO, Bob Chapick, in an interview with CNBC. At the same time, he pointed out that the global health crisis accelerated the movement, after it caused the closure of cinemas and caused a significant increase in subscriptions to the Disney + service and other “streaming” services. The measure aims to better meet consumer requirements.
It should be noted that the newborn platform had attracted 60.5 million subscribers at the end of June 2020, which made up for the decline in other areas in which the group operates.