“Dior” (still) insists on Johnny Depp

Evidence and information indicate that Johnny Depp fans buy Sauvage from the house of “Dior” to support the American actor who continues to be the advertising face of this fragrance despite his loss of the defamation lawsuit he filed against the newspaper British “The Sun” after accusing him of being a “violent husband”.

The 57-year-old actor has been the face of Sauvage since its launch in 2015 in an ad campaign that has come under fire for its racist portrayal of Native Americans. At a time when expectations were prevailing that the old French house would break its relationship with Depp after the latest trial, many were shocked to see an advertisement for the perfume that showed Depp playing guitar on television during the Great British Bake Off program. This week.
The Guardian newspaper quoted a spokesperson for the Advertising Standards Authority as saying that “we have received a total of 11 complaints about this ad,” from people who believe Depp should not appear in the ad due to the details of his case. recent in court.
Commenting on this, said British public relations expert Mark Bukowski, who has worked with Michael Jackson and “American Express”: ‘I think it would be reasonable for’ Dior ‘to cut ties with Depp. Anything can be stopped with the click of a button if they really want to. “
However, he says, Dior can count on forgetting the issue in the short term: “These fashion companies are living in their own bubble, as in The Devil Wears Prada. They live in a world in which they are used to facing controversy.