A state of humiliation soon crept into social media by personalities and workers in the advertising and media sectors, and by everyone who knew the researcher and publicist Ramzi Al-Najjar, who died today, after catching Corona. At the age of 68, the Lebanese academic died absent at dawn in the “Rizk” hospital, after complications from the epidemic, after entering the intensive care unit. Al-Najjar, who has been described as “the advertising and media giant” in Lebanon, and as “the father” of these two fields, is considered one of the most prominent figures who contributed to the rise and manufacture of the advertising and the media in Lebanon. Al-Najjar began his career as an academic, has a master’s in mass communication and a bachelor’s degree in literature and comparative education from the American University of Beirut. The International Advertising Association “in Lebanon, and participates in the creation of the” Faculty of Advertising “at the” Lebanese Academy of Fine Arts “and at the” University of Balamand “. Al-Najjar was known for his pioneering and creative ideas that left and still have a mark in the world of advertising and television. Who among us does not remember the “distinguished” program that was shown in the 1990s on the lbci screen (hosted by Giselle Khoury), and at that time it was considered one of the most famous cultural programs that test information general of the participants, And always gives an example the fact that television did not know a similar program that has information and enthusiasm and can attract the viewer at the same time. Who among us does not mention the promotional clip of “Lebanon TV” “Father for Grandfather”, in which Al-Najjar put his fingerprint, and it is ranked among the iconic tapes that printed the world of television in Lebanon.
The deceased has published several books, among which are: “Think on Paper” (2018), “Movement and Silence: Media and the Judiciary” (2016) and “Point of View and Travel: Media Communication and the Arab Spring”, (2012), in addition to numerous studies and analyzes on The world of the advertising industry. Known for his graciousness, fluent and fluent language and innovative ideas, which still resonate. With its loss, Lebanon is losing one of its flags in the world of advertising and television, and there is no doubt that the caravan that inherited it on social networks, from media and advertising faces and from people who knew it Up close, headed by his brother, the writer Marwan al-Najjar, may suffice to indicate the great position that Ramzi Carpintero occupied in the media and advertising scene.
