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The application “Instagram” has known since the first moments of its launch to capture the minds and hearts of millions of people around the world, and has become an indispensable necessity, either to document personal moments or as an advertising platform for many international companies and brands and even celebrities, artists and others.
Instagram is the fastest growing social network in recent years and now its administration is preparing to celebrate its 10th anniversary with a mix of modernity and nostalgia.
And at the beginning of this year, Instagram already had close to a billion monthly active users, according to a social media report published by “We Are” Social and “Hootsuite.”
Rapid development
Instagram was born to Kevin Systrom and Mike Krieger in San Francisco, USA, and the initial idea was to create a mobile photography project, and in the end, it emerged from the prototype, the social network focused on photography, which included filters to process images before they were published. It was only launched for the first time in the Apple Store on October 6, 2010, and after two months it already had one million users.
In 2011, a “hashtag” service was added, which allows the listing and viewing of images with similar characteristics, and the application continued to grow, and by September of the same year it had 10 million users. By March 2012, the number increased to 27 million. And after a brief period, specifically on April 2 of the same year, the application appeared in the “Android” operating system through its “Play” store.
In just 24 hours, this application exceeded one million downloads, and a few days later, on April 9, Facebook announced that it had bought Instagram for $ 1 billion. On February 27, 2013, Instagram already had 100 million users .
In the same year, the option to share short videos with a duration of about 15 seconds was added, something that has changed now, so that the duration of the videos can be up to one minute, and if it exceeds this period it will be displayed in “EGTV” which is like Instagram TV and launched in 2018.
Since its inception, Instagram has continued to develop it and add new functionalities, for example, in 2016 it had options that allow the possibility of transmitting live videos, and in the same year it carried out a facelift for the network, changing its classic logo for another one. simple. , Kevin Systrom and Mike Krieger left the Instagram ship, and he was the first to post this news on his website.
“Mike and I are very grateful for the last eight years on Instagram, six of them have been with the Facebook team,” he said. “We will take the time to re-explore our creativity and curiosity.”
Continuous growth and news
The latest plug-in, which was launched during 2020, was the “Reels” service, a feature that allows people to create 15-second videos that can then be modified to add filters, music, or other plug-ins, and it came to rival the app. “Tik Tok”. The introduction of the “QR Code” function, or what some call “QR code”, to keep track of accounts.
Instagram was the fastest growing social network in years, according to the report on social networks, in fact, the application doubled the number of its users in just two years.
Since the beginning of 2020, the report revealed that the social network already has a monthly activity of almost one billion users. Instagram has become the third most used social network after Facebook and YouTube and the sixth if you take into account messaging applications such as (WhatsApp) and (Facebook Messenger) and (WeChat).
The majority of network users (65%) are between 18 and 34 years old, which indicates the strong presence of digital citizens (called millennials) on this platform. The advertising reach rate of this social network is 15%, but the percentage is higher in Spanish-speaking countries. In Mexico it is 24%, Colombia 29%, Spain 39% and Argentina 48%.
And in 2018, 83% of users acknowledged having discovered new products or services thanks to Instagram, according to the portal (Statista), and the application helped 80% of its users determine if they wanted to buy something.
At the forefront of the accounts that have the largest number of followers, not counting the page of the same network, which has a number of 368 million followers, the account of Cristiano Ronaldo (238 million), Ariana Grande (203 million), Dwayne Johnson (199 million), Kyle Jenner (196 million), Selena Gomez. (194 million).
According to the report, the most used hashtags are (#Love), (# Instagood), (#Fashion) and (#Photooftheday), and details that Instagram will celebrate its 10th birthday have not yet been released to the public.
Currently, the platform has released an update that redesigns the main menu and dedicates a store button to the lower area, which motivates users to buy. Additionally, the classic logo returns during this 10th anniversary to satisfy the tastes of the most nostalgic, along with other series. Multi-colored icons so that new users can choose the look they prefer.
