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British parliamentarians and academics advocating for children’s rights sent an open letter to Google, Amazon, Apple, Facebook, and Microsoft urging these tech giants to stop targeting ads to people under the age of 18. Signatories include British MP Caroline Lucas, and clinical psychologist Elle Hanson reports from the BBC. In the content of the message, the claim that behavioral advertising does not undermine privacy, but rather puts vulnerable youth under unfair marketing pressure. “Ad technology companies maintain 72 million data points on a 13-year-old child, showing the degree of disregard for these laws and the extraordinary control children are exposed to,” the letter said. She noted that “there is no justification for targeting teens with personalized ads.”
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Separately, privacy advocate Duncan McCann is suing Google on behalf of five million British children, accusing it of violating privacy laws by tracking children online, in violation of data protection laws in the Kingdom. Kingdom and Europe.
YouTube has also been accused of illegally exploiting the data of five million people under the age of 13 in the UK. It should be noted that European data protection laws prohibit the search for data of young children.
