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The crisis intensifies between the Australian government and the two giants Google and Facebook, due to their obligation to pay the media for their content.
“Australian Treasury Minister Josh Freidenberg confirmed that internet giants (Google and Facebook) should pay media companies for news content, pointing out that this is inevitable.”
And Josh Freidenberg noted that threats from these sites to shut down basic jobs in Australia are causing “great damage” to the country.
The Secretary of the Treasury said the Australian government intends to become a “world leader” in regulating social media and search companies, which Prime Minister Scott Morrison has accused of “changing targets in their opposition to the proposed rules of conduct of negotiation “.
Friedenberg also confirmed that the government worked with the Australian Competition Regulatory Authority for two years to develop the “code”, with the aim of “seeing the digital giants pay for original content created by our media companies.”
The Australian minister accused tech companies of “changing the gatekeeper” by opposing the government’s proposal, first to arbitrate the final offer, and now by opposing paying for clicks on media content displayed in the results. search.
It added: “If clicks for media content represent a small percentage of total search clicks, this will be reflected in payout determined by independent judgment.”
On the other hand, Facebook considered that “the code is not applicable in its current form” and demanded that digital platforms have a period of six months to negotiate agreements with news companies directly, before being hit by the “big stick” of the mandatory “code”.
“Google” indicated that it could accept the ruling as a “reasonable support” to secure investment in news, noting that “the Australian model is flawed, because it takes into account only the costs of news companies and not Google’s costs” . and encourages domain claims “.
Both Google and Facebook face legislation before the Australian Parliament, which would force them to enter into negotiations with media companies to pay for content, with a ruling that will ultimately decide how much to pay, if no agreement is reached.
Last Friday, the site “Google” threatened to remove its Australian search engines, while Facebook warned against removing news from its feeds for all Australian users.
These threats follow the revelation that the company “Google” was conducting experiments to hide some Australian news sites from search results, in a move that, according to the media, was a demonstration of “extraordinary power”.
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