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The request did not provide details on how to divide the quantity and the ceiling of the individual part of it.
In its quest to raise the competition ceiling with “Tik Tok”, the messaging application “Snapchat” announced a financial participation that it will provide to its users every day, in the amount of one million dollars, for the most popular videos and popular. The feature, which the app dubbed “Spotlight,” will highlight the most attractive posts, based on what interests the user. The move will include private and personal account holders and even app stars. The latter pointed out that the payment of one million dollars will continue until the end of the year and will be distributed among the owners of the most popular videos. The company added that if this plan is successful, it is likely to extend into next year, without going into the details of dividing the number, the number of people and the maximum individual earnings. It is noteworthy that “Snapchat” has gained popularity due to the feature that its messages disappear after 24 hours, and the number of its users, especially in the Corona pandemic, has increased to 250 million users. Despite these numbers, the application still sees the eyes of the competition as a direct threat to TikTok, given its advantages related to the ease of adding music to videos, in addition to the high numbers that the stars reach on its platform.
