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Academic and writer Ramzi al-Najjar left Lebanon today, and soon the pain descended on social media, which was filled with obituaries attached to descriptions of the deceased who had left and surrendered to Corona at the age of 68 for the morning at Rizk Hospital after complications from the epidemic, after entering intensive care.
“The advertising and media giant”, as described, is one of the most prominent faces that contributed to the rise and manufacture of advertising and media in Lebanon, until he was also known as “the father of the advertising and the media “. He began his career as an academic professor, has a master’s degree in mass communication and a bachelor’s degree in literature and comparative education from the American University of Beirut.
Later, he entered the world of advertising and marketing, where he established a private company in association with “Saatchi & Saatchi Company” in 1992 in Lebanon, a strategic communications consulting firm.
He served as president of the “International Advertising Association”, Lebanese branch, and participated in the establishment of the Faculty of Advertising at the “Lebanese Academy of Fine Arts” and the University of Balamand. He was a pioneer in the writing of television advertisements, since he created and produced educational programs for television and popular in Lebanon, among which the famous “The Distinguished Program” stands out, which was shown in the 1990s on the lbci screen and presented by journalist Giselle Khoury, and counted at the time as one of the most famous cultural programs that examined the general information of the participants in an atmosphere of enthusiasm. Polarizes the viewer.
He had a big mark on several of the iconic tapes that imprinted the television world in Lebanon, most notably the “Lebanon TV” promo clip “Father for grandfather”.
In the world of paper, the deceased had several books, the most important of which were: “Think on Paper”, published in 2018, in which he recounted a summary of a life full of experiences and achievements, and through it He wanted to contribute to reshaping the negative side of “social networks” and to cure his illness by writing in thoughts and in Philosophy.
Among his books, “Movement and silence: the media and the judiciary”, “Point of view and travel: media, communication and the Arab Spring”, he has many studies and analyzes for the advertising industry.
Ramzi Al-Najjar has a long experience in the world of communication that lasted more than 32 years. His latest writings were published on his website, the article “The Red Cherry Seed”, in which he recalled the history of his birthplace, Beirut, where he lived, until the Beirut port disaster.
And he returned to his memory through the article, “Memories that are heard firmly in our conscience, that carry nothing but tragedies, and joy is almost as rare as a red cherry, the only one among the pieces of canned, sticky fruit. and discolored, “as his pen says.
This story, which fused the art of word and image, led his brother, the great writer and producer, Marwan Najjar, to cry, saying: We are converted without his wisdom and tenderness: “My world is desolate.”
