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Check-in 2020.05.03 20:36
The | Review 2020.05.03 20:45
On Sunday the 3rd, the Lotte World Mall in Jamsil, Seoul, seemed to be busy welcoming customers at the end of the holiday. Couples with young children, couples in their twenties, and mother and daughter who were shopping together were full and rejuvenated. The Lotte World Mall was like a month ago, and it was like a large showroom with no crowds, as it was cut after Corona 19. However, as the number of confirmed cases by corona19 dropped to a digit recently, the number of people who visited shopping malls began to increase.
A visitor to a convenience store at Lotte World Mall said: “The number of visitors started increasing a week ago.” It’s not like it was before Corona, but the atmosphere seems to have started to increase. “In a clothing store that had a spring discount, shoppers queued up to pay.” It seems that the number of people who came to buy the holidays. gold has increased, “store staff said.
The Gangnam Shinsegae department store was also full of crowds. The Gangnam Shinsegae department store, which uses the express bus terminal and the building, appeared to visit many tourists who either left for the region or returned to Seoul. On the first floor, the sunglasses sales counter was packed with people trying to buy ‘new sunglasses’ before the summer.
Luxury stores are not waiting in line to wait as before, but there were around 1 to 2 teams of customers shopping at each store. An official at the Shinsegae department store said: “It seems that the gold expenses of the holidays for not traveling abroad are used to buy luxury items.” In fact, according to Shinsegae Department Store, when analyzing sales by department store category for the 20-29 of the month prior to the golden holidays, luxury sales increased by 27.1% compared to the same period last year.
In the event room on the eighth floor, the ‘Special Exhibition of Equipment for Health and Body’ was held before Mother’s Day. Body friends specializing in massage chairs, ‘Ossim’ and medical device specialists ‘Ceragem’ participated in the event and discount promotions. Consumers are actively engaged in the device experience, but have seen nothing that leads to real purchases.
The COEX shopping center in Samsung-dong was quite rigid compared to the Lotte World shopping center or the Shinsegae department store in Gangnam. It seems that the uniqueness of COEX Mall, where 2030 younger generations play with friends instead of family shoppers, is shopping. In particular, the megabox at COEX Mall is empty. A staff at the COEX Mall information desk said, “The number of visitors increased a little in the past week, but almost improved compared to before Corona.”
Department stores in the Gangnam area showed signs of recovery in consumer sentiment, while department stores in Myeongdong, Seoul, where foreign tourists are the main customers, still remained silent. On this day, the Shinsegae department store and Lotte department store in Myeong-dong felt a gloomy atmosphere from the parking lot. If you used to be in the past, you had to wait 10 minutes to get in, but you were allowed to go that day. It was also possible to park on the third level of the basement, the top floor of the parking lot used by common customers.
Although it was a weekend afternoon in the department store, I was able to shop quietly like an afternoon from Monday to Friday. One of the employees of the men’s clothing store said: “Myeongdong stores have many customers due to the characteristics of the location, so there are many foreign tourists or people coming to the city center.
In the children’s store, there were often shoppers who wanted to buy gifts before Children’s Day, but it was not crowded. A staff member at a baby clothing store said, “I think there were more customers last week than this golden vacation.”
The atmosphere of the Lotte Department Store flagship store was similar. Although there were three or three customers in each store, the total was weak. A cosmetic store employee said: “It appears that the number of visiting customers has plummeted without the arrival of Chinese and Japanese tourists due to the crown crisis.”
The retail industry expects the gold holiday to rebound as consumer sentiment that has been repressed by the crown crisis has emerged in the form of “revenge spending” (the consumption phenomenon suppressed by external factors). In fact, sales of national department stores in April increased 13.7% over the previous year, up to 31%. A department store industry official said: “We expect sales to return to their peak starting in late April, when the month of the month promotion was at its peak.
However, there is a realistic analysis that sales growth in April is due to the base effect that bottomed out in March, and is far from normal. In particular, as offline customers experience online shopping due to the crown crisis, the speed of ‘digital shopping conversion’ has increased significantly, and it is noted that considerable planning power is needed to return to disconnect customers.
A Shinsegae department store official said: “Like these golden holidays, domestic travel has been in the spotlight, related products such as outdoor outings and goods related to luxury goods and cocksucking cocks, they showed. good performance. “I plan to proceed with the product planning exhibit.”
Lotte Department Store is also focusing on providing unique experiences, such as opening a forest and forest, a store specializing in ‘aroma and aromatherapy’, to provide rest to customers tired of the crown crisis. A Lotte department store official said: “As the situation in Corona is calm, we will focus on strategies to reunite customers again.” With various concepts, we will create stores that customers want to visit and maximize the benefits of offline shopping through various promotions. ”
