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Billboard officially announced for the first time (Korean time) that “BTS’s new song ‘Dynamite’ debuted at No. 1 on the Hot 100 chart.”
It is the first time a Korean singer has reached No. 1 on the Hot 100. Bulletproof Boy Scouts, which made the Billboard Top Albums chart, the top of the Billboard 200 four times, released ‘Dynamite’ at the top of the Hot 100. , and he also wrote a great record for dominating the top two Billboard charts. Additionally, he also set a record for being the first foreign singer to debut at # 1 on the Hot 100 in Billboard history. Lee Jae-won, a critic of popular culture, evaluated it as “a case that symbolically showed that K-pop was no longer a subculture but a dominant culture on the world stage.”
It is extremely rare for an Asian singer to reach the top of the Hot 100. According to Billboard, in 1963, Japanese singer Kyu Sakamoto’s ‘Sukiyaki’ was the first Asian singer to reach the top 100. In 2010, the American electronic group Far East Movement, which includes Korean members, rose to the top with ‘Like A G6’.
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Hot 100, which reflects a popular popularity than Billboard 200
The Hot 100 list represents the mainstream music trend. Hot 100 collects and announces the rankings of the most popular songs in the United States each week, including real-time performance, music sales, YouTube music video views, and radio broadcasts.
Billboard’s main chart includes the singles chart, Hot 100 and the album chart, Billboard 200, but it is the Hot 100 that most directly reflects the popular popularity of the song. Number 1 on the Billboard 200 tends to be dominated by fandom because the rankings are based on album sales, but the Hot 100 is more competitive. It is not easy for singers who do not speak English to take first place. Having ranked first on the Hot 100 it can be seen as a musical recognition in the US, the world’s number one popular music market, and at the same time expanding its spread from fandom to the public.
There are three secrets for BTS’s new song ‘Dynamite’ to rank at # 1 on the Hot 100. The fact that it is the most fashionable genre song in the world, that it uses English lyrics adapted to the eyes of the American public, it is the influence of the ARMY fandom, which has been strengthened in the United States.
‘Dynamite’ is currently the most popular genre on the American music scene, the pop album. Dua Lipa, Doja Cat, and Lady Gaga were popular as disco pop songs. In addition to this, the fact that it is an ‘English single’ with English lyrics acted as the number of wins and losses. Heon-sik Kim, a popular culture critic, commented on ‘Dynamite’: “Unlike the previous song, the song was done in a trendy genre and in English, so it was much more responsive.” He added, “This Hot 100 No. 1 will be an opportunity for more listeners in the United States to find and listen even if BTS announces a new Korean song.”
The radio request move made voluntarily by the American fandom ARMY is also drawing attention. As a result, the number of radio broadcasts has skyrocketed and the analysis that it has been heavily influential in achieving number 1 on the Hot 100 is dominant. Previously, BTS announced that ‘DNA’, which was announced in 2017, entered the Hot 100 for the first time and rose to No. 67, and entered the top 10 with ‘False Love’ (10th) in 2018. Last year, ‘ Poetry for Little Things’ ranked eighth, and ‘ON’ in February this year ranked fourth, showing a gradual rise, but did not reach the top. This is because the fact that radio broadcasts, which feature heavily on the Hot 100 rankings, are exclusive to non-English songs, acted as a barrier. In the past, Psy’s ‘Gangnam Style’ ranked No. 2 on the Hot 100 for 7 weeks in a row, but failed to reach No. 1, which was also affected by the number of radio broadcasts. “The number of radio broadcasts among the Billboard Chart selection criteria was the result of a four-year direct radio solicitation campaign in the United States by united armies from each region,” Lee said.
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President Moon “a feat that made K-pop proud”
There was also a new attempt by BTS. Bulletproof Boy Scouts, which released a serial album that emphasizes storytelling in album units, has tried to differentiate that it is a song that can easily be heard as a digital single rather than a pre-release single on the album. To this end, the song was made by British songwriters David Stewart and Jessica Agombar, not Big Hit Producer songs.
The bulletproof Boy Scouts said they want to spread a message of vitality and hope in a difficult time with Corona 19. Critic Kim said: “It has established itself as a timely song because it brings a bright and hopeful energy even in the situation of Corona 19 and allows you to relieve fatigue. ” Keep going, ”he said.
Congratulations from all walks of life and praise from leading foreign media also continue. President Moon Jae-in said on an official Twitter on the 1st, “BTS (BTS) was the first Korean singer to rank first on the Billboard Hot 100 and wrote a new K-pop story.” “It’s really amazing. It was a feat to lift the pride of K-pop. “She added,” It will be a great comfort to our people who are struggling with the Corona 19 crisis. “Singer Psy also delivered a congratulatory message,” Finally, I’m really proud. ” through your SNS.
The foreign media also praised him. US Forbes praised “BTS has crossed the final limits of world pop stardom,” and USA Today kicked out “Wap” (WAP) of famous American rappers Cardibi and Megan the Stallion from the top of Billboard 1 I’ve risen above. ” British news agency Reuters noted that “BTS has taken the lead in advancing K-pop in the United States with a fun, easy-to-memorize melody and positive music.”
