[ad_1] The late Chun-ho Shin, President of Nongshim. Material photo On the 27th, 91-year-old Shin Chun-ho, the founder of Nongshim in Yeong-myeon, made a name for himself as a 'master of names'. This is because many of Nongshim's successful products stem from its name. Nongshim's flagship product, Shin Ramyun, launched in 1986, was named after the late President Shin Chun-ho from his last name. In the market, it was known as 'spicy ramen (辛)', but it was 'President's Ramen' from birth. The deceased himself is said to have made a copy of an old advertisement called "Nongshim Shin Ramyun". President Shin is said to have been deeply involved in the entire Shin Ramyun process. At the tasting event that was held prior to the product launch at that time, there were concerns that "the spiciness is so strong that it won't sell well," but Chairman Shin encouraged the development team to "combine with a unique spicy taste. "And he pushed the launch of the product. This is the scene at the time when a researcher who was involved in the development of Shin Ramyun spoke in an interview with him. Shin Ramyun, who became the 'Ramen No. 1 'in 1991, he has never been kicked out of his place until now. Released in 1971,' Shrimp Kang 'accidentally received a track from his daughter's song. The deceased was inspired by the fact that her little daughter at the time was calling 'Arirang' as 'Ari-Kang-Three-Kang ~' He called it 'Shrimp Cracker'made. When Shrimp Cracker was launched in December 1971, Nongshim was about to sell the company due to slow sales and the accumulation of accounts receivable. At this time, when Shrimp Crackers, which appeared as a new product alongside 'Beef Ramen', gained sensational popularity among consumers, Nongshim was able to grow his business again. Also, the raccoon dog (1982), Anseongtang-myeon (1983) and Chapaghetti (1984) that stick to the mouth are all their own names. The 'Chapaguri', made with raccoon and chapaghetti from Nongshim, has been a hot topic throughout the year. Material photo Chairman Shin is also the second younger brother of the late Lotte Group founder Gyeok-ho Shin, who died last year. After establishing Lotte Industries in 1965, President Shin Chun-ho also began his business activities in earnest, but the relationship was broken when he promoted the ramen business that Honorary President Shin opposed. Later, in 1978, Lotte Industrial changed its name to Nongshim, breaking up with Lotte. It is said that the brothers did not regain their relationship until the death of President Gyeong-ho Shin. In an autobiography published in 1999 by President Shin Chun-ho, The story of getting into the ramen businessYou can take a look. In the early 1960s, he decided to enter the ramen market while working as a director of Lotte Co., Ltd. in Japan, which was run by his older brother Gyeok-ho Shin. "Brother, I'm trying to make ramen a new business, but what do you think?" "Is it ramen? Someone wants to buy it and make it stay. Don't be a tooth. "Hearing his brother's words, President Shin Chun-ho said that he started the business due to a return. Unfortunately, two days before his death, the deceased officially resigned as president of Nongshim. This is because Nongshim did not reappoint the deceased as CEO at the ordinary shareholders meeting on the 25th. As a result, the management activities were completed after 56 years. The next chairman of Nongshim is expected to be the vice chairman. Shin Dong-won, the eldest son of the deceased. In addition, Nongshim, the last seen by the deceased, posted all-time highs in both sales and operating profit. Last year, Nongshim's consolidated sales increased 12.6% to KRW. 2,639.8 billion compared to 2019, and operating profit increased 103.4% to KRW 163.6 billion. 40% of all sales came from foreign countries. By Park Soo-ji, Staff Reporter [ad_2]
