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(Courtesy photo = sbs)
Both viewers and the advertising world are drifting away. This is the story of the SBS monthly drama ‘Chhosun-gu Masa’, which caused controversy over the distortion of the story from the very beginning, as people’s anti-China sentiment peaked due to the unreasonable process of Northeast China.
In the first episode aired on the 22nd, the scene of Chungnyeong Daegun (Jang Dong-yoon) serving food to Father John (Dalsey Paket), a priest in Kuma, distorted the history of Chinese snacks like mooncakes, Chinese dumplings, and pidan . (saked duck eggs) Suspicions were raised.
(Source = ‘Chosun Gumasa’ broadcast screen)
In his previous work ‘Queen Iron Man’, artist Park Gye-ok, who was controversial in his new work, was again at the center of controversy in his new work. The voice of criticism from viewers has increased with the news that they recently signed a writing contract with the Chinese production company Jaffing Pictures.
On the controversy, the production team said in an official statement: “To emphasize the situation in which the Chungnyeong army had to travel a long distance to the Chinese border to bring western shamans, a place called ‘near Uiju (the border of the Ming dynasty) ‘was decided. “It was a setting to describe the location of the characters on the opposite side.” At the same time, he apologized saying: “I am sorry for the inconvenience caused by this scene that could be misinterpreted in times delicate ”and“ I will pay attention to future productions ”.
Despite clarification from the production team, viewers continue to raise issues via the official homepage of ‘Chhosun-gu Masa’, a petition to the Blue House, and by filing a complaint with the Communications Standards Commission of Korea.
It also affected grades. According to Nielsen Korea, the first episode on the 23rd registered 4.5% and 6.9% of the national audience. This is a 1.2% P and 2.0% P decrease from 5.7% and 8.9% for the 22nd broadcast, respectively.
The advertising world is also aware of the seriousness of the problem and is far from ‘Chhosun-gu Massa’. Ads are being removed one after another when there are signs of boycott of brands that support the production of ‘Chhosun-gu Masa’, mainly online. LG H&H, Kojima and Hogwanwon announced the cancellation of the ad, and Tamna Fish Market and Newon are known to be struggling to stop advertising.
Sungshin Women’s University professor Seo Gyeong-deok also warned against ‘Chosun Gumasa’. He said on Instagram on the 24th, “Chinese netizens started defending the drama scene via Weibo, saying it was a ‘typical Korean look at the time,'” he said. “Recently, China insisted on Hanbok, Kimchi and Pansori as its culture. He pointed out that it provided another reason for the ‘New Northeast Project.’
“As the production team also mentioned in their position as ‘a sensitive period’, they should have been more careful during these periods.” “Korean dramas have already gone global and a lot of people around the world are watching them. In this situation, we don’t have enough time to share our wonderful culture and history, but we shouldn’t show the distorted story to viewers abroad. “
Recently, anti-Chinese sentiment has reached its peak due to the unreasonable cultural process of Northeast China. They claim that Kimchi and Hanbok are theirs, and they are picking up comments and costumes from BTS and Black Pink. As the production team put it, viewers’ anger at the repeated cultural insensitivity is unlikely to easily subside as controversy arose during the “sensitive period.”
