[경제]’Prevention of aging and breast enlargement’ … Introduction of live commercial products ‘Splashed’

[앵커]

With the increase in non-face-to-face transactions due to Corona 19, online shopping channels and live trading marketplaces that sell products while communicating with viewers in real time are also growing rapidly.

However, one in four product presentations in live commerce contains false or exaggerated content, so consumers should be careful.

Reporter Gye Hoon-hee reports.

[기자]

“What I like about this is that this product enlarges my breasts. It is a fact that it reduces swelling.”

A seller who emphasizes abdominal fat loss while presenting cosmetics.

Although it is only a processed product in general, the product is described as being effective in treating a specific disease.

“It is said to be very effective for women’s diseases that women have. Is that correct?”

From a massager that removes waste, to a pomegranate juice that prevents aging.

It aired on ‘Live Commerce’, an online shopping channel where everyone communicates with viewers and sells products.

With the increase in non-face-to-face transactions due to Corona 19, the live trading market is booming.

However, it turned out that there was a problem in some broadcasts, such as the advertising of cosmetics as drugs or the use of the expression “lowest price” without data.

When the Korean Consumer Agency analyzed 120 broadcasts from five live trading companies, one in four broadcasts, 30, revealed false or exaggerated expressions.

In particular, 46.7% of advertisements are likely to violate the “Food Advertising and Labeling Act”.

[정혜운 / 소비자원 시장조사국 약관광고팀장 : 건강기능식품 광고 6건은 한국건강기능식품협회의 사전 광고 심의를 받아야 함에도 심의를 받지 않고 방송을 진행한 것으로 나타났습니다.]

It was found that 8 out of 10 consumers perceived that live trading, which anyone can do, is similar to shopping from home on television regulated by the authorities.

In terms of satisfaction with the service, consumers responded that they were more satisfied with live trading on 9 items such as ‘product price and discount’ and ‘consultation convenience’, but in terms of exchange, refund and delivery, the shopping from home by TV was more satisfied.

Consumers noted that live trading sellers need to be educated on advertising-related laws and that a reporting feature should be introduced for non-compliant sellers.

YTN Kye Hoon-hee [[email protected]]is.

[저작권자(c) YTN & YTN plus 무단전재 및 재배포 금지]