[ad_1]
Lotte Department Store will introduce ‘home style consulting service’ at Myeongdong flagship store in Seoul starting on the 5th. Provided by Lotte Department Store
In September last year, Lotte Department Store conducted a “home style consulting” service at its headquarters in Euljiro and Jamsil in Seoul for 6 weeks. It is an advisory service to decorate furniture and appliances tailored to your budget and your own style. It’s a ‘case’ that proved ‘living’ was a good department store product that was no less than a luxury item in the crown age.
○ Distribution companies live and live as a fashion alternative
Lotte Department Store decided to do some serious home style consulting, which was a 5 pilot project. It will be done in collaboration with four experts including a famous consultant who is called the god of storage organization, a designer. overseas luxury, a professional theater stylist, and a popular YouTuber in the home styling field. If you purchase items related to home design, the consulting fee will be reimbursed for approximately one hour. A Lotte department store official explained that “48% of the 140 cases carried out during the trial service were customers in their twenties and thirties.” “It was confirmed that newlyweds and single-person households are also interested in home decoration.
Experts diagnose this phenomenon as an expansion of a kind of “private bubble”. As ‘Zipcock’ gets longer due to Corona 19, there is a growing demand to make your own space in the house. Retailers, such as department stores and hypermarkets, are looking for new ways of life in place of the lost fad in electronic commerce (e-commerce).
The Hyundai Seoul, which opened in Yeouido on the 26th of last month, has decorated the entire fourth floor with ‘Detector Archive’, a living curation containing the latest trends. Approximately 600 square meters of space △ ‘Inomessa’, a Nordic style furniture edition store △ ‘Archtype x Chapter 1’, an edition store showcasing everything from new designers to trendy lifestyle furniture and accessories △ Internal life in charge of the Hyundai Department Store style edition stores such as ‘HBYH’ have entered stores.
○ “The expansion of the private bubble intensifies with Corona”
Shinsegae is a department store that recognized Living as a new food. In September of last year the ‘Living Concierge’ service began. Through the renovation of Times Square, a building has been transformed into a specialized living room. Each floor is made up of approximately 4950m2 incorporating the concept of an apartment, the representative type of housing in Korea. It is the concept of living looking at furniture, appliances and interior accessories decorated like a real home.
Hypermarkets are also strengthening the living sector. In April last year, E-Mart renovated 14 home goods stores, including Suncheon, Seogwipo, Chilseong, Sindorim, and Jeju, starting with the E-Mart branch in Gangneung and reborn as HOME. After the Athome renovation, earnings have increased significantly. Following the renovation of the Athome store opening, sales were estimated to have increased by more than 15% on average.
Lotte Mart opened a ‘Korean Home Center’ store with a 724m2 operating area in the relay shop last December. It is an experimental store aimed at the demand for ‘own interior design’.
A Lotte Mart official said, “Last year, the scale of the domestic domestic market was 41.5 trillion won, which is more than double what it was 10 years ago. The cause,” he said.
Reporter Park Donghui [email protected]
Ⓒ Hankyung.com prohibits unauthorized reproduction and redistribution
