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The world’s largest home appliance and information technology exhibition ‘CES 2021’ opens
LG Electronics participated in the theme of ‘The precious daily life continues’
Launch of new products such as Virtual Human, Rollerball Phone and All-Red Evo
Photo = 김 래아 (Reah keem) Instagram capture
‘The name of a child from the future’ A 23-year-old woman living in Seoul ” Influencer who composes on the social networking service (SNS) ” About 6,000 followers’.
LG Electronics was held on the 11th (local time), the first day of ‘CES 2021’, the world’s largest IT and home appliance expo(142,000 -3.73%)This is an explanation from Rae-ah Kim, who gave a speech of about 3 minutes at the ‘Press Conference’
On this day, Rae-ah Kim presented ‘LG Chloe Sterilization Bot’, which performs hygiene quarantine work in certain spaces such as hotels. In addition, it also presented the LG Gram 2021, which has several strengths such as portability, design, performance and large capacity battery, and the professional monitor ‘LG Ultrafine All-Red Pro’ with a panel of organic light-emitting diodes (OLED). .
LG Electronics ‘Virtual Human’Rae’ Introduces Breakthrough Technology at Press Conference / Photo Provided by LG Electronics
Raeah, who finished her speech so skillfully, is not really human. He is a ‘virtual human’ implemented by LG Electronics using artificial intelligence (AI) technology. He is a character whose voice is applied with artificial intelligence technology to the appearance made by computer graphics in a virtual space.
Until recently, Raea learned three-dimensional (3D) images through deep learning technology, and she has a voice she’s never had before. As a result, Raea was able to display a three-dimensional and animated appearance on this day.
LG Electronics gave him his age and his job as if he were a real human being. Raeah is a 23 year old woman this year and she is also an influencer. Raeah’s SNS, which has been running since May last year, posted photos taken with the Han River and cafes in the background as normal young women.
LG Electronics President Bong-Seok Kwon (CEO) explains product innovation at LG Electronics press conference held on the 11th at the opening of ‘CES 2021’ Company / Photo Credit = LG Electronics
‘The precious routine continues. The LG Electronics conference was held under the theme “Enjoy life at home in comfort with LG” and began with a video narrator from Kwon Bong-seok, CEO of LG Electronics.
President Kwon said, “In an era that is rapidly changing in an unexpected way, we will provide convenience and fun, as well as a way to safeguard our precious daily lives, so that customers can enjoy a better life to the fullest.” “LG Electronics will not stop the innovation journey. I will not.”
Then when President Kwon hit the start button, the slogan “ Life in ON ” came out. Along with this, the event started in earnest with 7 experts in each field, including Kim Jin-hong, Head of the Global Marketing Center (Executive Vice President), Peggy Ang, in charge of marketing at the US subsidiary, and Samuel Chang, Vice President of the North American Innovation Center.
LG Electronics held a press conference at ‘CES 2021’, the world’s largest consumer electronics and IT expo at the 11th EST. The image shows Jin-hong Kim, Executive Director of the Center for Global Marketing, saying, “Carry on a beautiful daily life. Speaking under the theme ‘Enjoy life at home comfortably with LG’ / Photo provided by LG Electronics
They said: “LG Electronics differentiated innovative products and services started with inspiration from customers” and suggested a lifestyle fit for the new normal era triggered by the novel coronavirus infection (Corona 19).
In recent years, it has redefined the meaning of “home” in a rapidly changing daily life, such as working, learning, enjoying and shopping at home, and introduced various values such as relief, comfort and fun that consumers can experience in House.
Managing Director Kim Jin-hong said: “With LG Electronics’ innovative new products and services, as our lives rapidly change in unexpected ways, we will make our customers more safe, convenient and enjoyable in their precious daily lives.”
What stood out at this event was the appearance of ‘LG Rollable’. The appearance of a roll-out, roll-out phone appears twice. This is the first time that the LG Rollable, which can increase and decrease the screen size, has been shown directly in the video.
Also, the phrase “More to explore” at the end of the conference implied that this product was related to the ‘Explorer Project’. The Explorer project is a form factor (specific device type) innovation strategy for LG Electronics smartphones, and the first product was the ‘LG Wing’ rotary phone, which was launched in the second half of last year.
Then, LG Electronics introduced premium home appliances with improved health and hygiene features and designs. It also introduced the new OLED TV product ‘OLED EVO’, which further improves the performance of organic light-emitting diode (OLED) devices. LG Electronics explained that OLED EVO displays clearer and brighter image quality compared to existing OLED by elaborately implementing the wavelength of light.
LG Electronics held a press conference at ‘CES 2021’, the world’s largest IT and home appliance expo, on 11 EST. The image is a scene in which ‘LG Rollable’ appears at the LG press conference / Photo provided by LG Electronics
LG Electronics showed new value for the consumer by updating the LG ThinQ application (app) of the smart lifestyle platform.
LG Electronics announced that it will cooperate with global food companies Nestlé and Kraft Heinz to enable consumers to purchase food using the LG ThinQ app. It also introduced the ‘Artificial Intelligence Cook’ feature that finds the best recipe by taking a barcode of the food ordered with a smartphone.
Furthermore, in association with Home Advisor, an American home services company, LG ThinQ also introduced a service that applies to install appliances in different spaces through the LG ThinQ application.
LG Electronics continues to introduce new services from the LG ThinQ app, such as adding a proactive service that manages home appliances in optimal condition last year. Proactive service is a feature that analyzes the operating status of a product based on artificial intelligence technology and detects and reports expected failures in advance.
An LG Electronics official said: “Based on open innovation, we have expanded the LG ThinQ application platform ecosystem by cooperating with various partners. This application goes beyond simply controlling home appliances, so that customers can enjoy everyday life more conveniently. I’ll do it, “he explained.
Seongsu Bae, Reporter Hankyung.com [email protected]
