Why does Yongjin Jung get out of there … CEO who even appeared on YouTube and ads

Shinsegae Group’s Vice President Jung Yong-jin on E-Mart YouTube ‘Why did Vice President Jeong Yong-jin go to the cabbage field?’ It appeared in the video. [사진=이마트 유튜브 캡처]

Yongjin Jeong Shinsegae(239,500 + 2.13%)Group Vice President and Taekjin Kim NCsoft(931,000 + 1.97%) Executive Director Jeongjin Seo, Celltrion(359,000 -0.42%)CEOs of representative companies in each field, including the group president, are taking the lead in marketing. Appearing in advertisements, social networking services (SNS) activities and expanding the area of ​​contact with the public through speakers. It is an analysis that the emergence of active communication in an environment where ‘exclusive managers’ were reluctant to be exposed to the outside world in the past has been considered a virtue, it has become an era that has a positive effect on the market .

Vice President Jeong Yong-jin with 500,000 followers on social media

Vice President Jeong Yong-jin is actively engaged in communication on social media. On December 17 of last year,(151,500 + 0.66%) ‘Why did Vice President Jung Yong-jin go to the cabbage field?’ Posted by the official YouTube channel? It appeared in the title video. In the video, he appeared in a cabbage field in a Chinese cabbage field and admired, “Oh, it’s really good.” Vice President Jeong Yong-jin, who ran through the field with cabbage in a cart, drove to the kitchen scene in an outdoor kitchen.

This video reads: “Wouldn’t it be great if you could taste freshly harvested cabbage as it is at home? E-Mart wants to bring freshness from all over the country. How about joining E-Mart, which puts the freshness of ingredients in First place in all stations? ”He ended with Vice President Jeong Yong-jin’s narration.

Shinsegae Group’s Vice President Jung Yong-jin on E-Mart YouTube ‘Why did Vice President Jeong Yong-jin go to the cabbage field?’ In the video, the kitchen was shown. [사진=이마트 유튜브 캡처]

The video is said to have started with the idea of ​​Vice President Jeong Yong-jin. Explain that you started with the intention of letting consumers feel the joy of cooking as time to stay at home increases and demand for homemade food increases due to the prolonged COVID-19 (novel coronavirus infection). Vice President Jeong Yong-jin demonstrated his culinary skills to instantly make cabbage rolls without planning. The knife he used in the field and the Star Wars ‘Darth Vader’ apron were also accessories that he brought himself. More than 20 production crews accompanied Haenam to help with filming.

It previously appeared on the official Starbucks Korea channel. On the broadcast, Vice President Jeong Yong-jin expressed his affection for Starbucks, which is celebrating its 21st anniversary, and chose three of his favorite menus.

Also, Shinsegae Foods on his Instagram(65,300 + 0.15%) Olban’s old chicken, unbranded traditional seaweed, Starfield Hanam, and E-Mart store visits are posted one after another, creating a surprise promo effect.

For example, ‘Samsun Jjambbong’ from the Shinsegae Chosun Hotel, which Vice President Jeong Yong-jin posted on Instagram, sold more than 20,000 units in a month after its launch in August. ‘Sea Eel Radish’, made with Baek Jong-won, CEO of The Bon Korea, appeared on Instagram, Vice President Jeong Yong-jin, and 19,000 packages were sold out in one week. Shinsegae Food’s own brand, Pecoque’s newest product, Jinjin Chili Shrimp, was also reviewed on his account as “edible” in July.(292,500 + 3.36%) Search volume has skyrocketed 11 times since the previous day. It demonstrated the influence of social media followers that exceeded 500,000.

“Taekjin Lee” who has no authority

Kim Taek-jin, CEO of NCsoft, appeared in blacksmith makeup in the commercial video for ‘Lineage 2M’. [사진=엔씨소프트 유튜브 캡처]

NCSoft CEO Kim Taek-jin drew attention by appearing directly in the ad. In the ‘Lineage 2M Special Video’ that NCsoft released on its official YouTube channel in November last year, it even showed a comedic performance in the form of a medieval blacksmith with yellow hair.

In this video, General Producer Lee Seong-gu, who led the development of Lineage 2M, Baek Seung-wook and PD Kim Nam-jun also appeared in other blacksmith roles. It is reported that CEO Taekjin Kim and the development team decided to appear in an advertisement to convey their gratitude to users on Lineage 2M’s first anniversary.

CEO Kim Taek-jin has already appeared in various guises in the company’s game ad series, with users of the game calling him ‘Taek-Jin Lee’.

In the past, CEO Taek-jin Kim appeared in an advertisement. [사진=유튜브 캡처]

In particular, the advertising video commemorating the 100th day of ‘Lineage M’in 2017 is the best part. When a customer who enjoyed a game in a Japanese restaurant could not reinforce the article and yelled the name of CEO Kim Taek-jin and yelled ‘Dog sleep’, CEO Taek-jin Kim, who heard him in the seat side, he was surprised and laughed.

At the time, along with self-knowledge about the company’s game, a line from the Japanese restaurant at the end of the commercial video, “Where’s the coupon?”, Was spoken by CEO Taek-jin Kim.

In the sequel to mark the first anniversary of the launch of ‘Lineage M’in 2018, a guest who received a’ TJ coupon ‘named after CEO Kim Taek-jin shouted “Taek-jin Lee” with joy was directed with humor .

An NCsoft official noted, “He’s a corporate CEO, but he’s not just management,” he said. “I’m still hard at work on the game enough to get directly involved in development, and I’m not an empowered or difficult CEO to approach.”

President Seo Jeong-jin plays in various fields

Celltrion Chairman Seo Jeong-jin Explains Corona 19 Antibody Treatment to Prime Minister Jeong Sye-gyun [사진=연합뉴스]

Chairman Seo Jeong-jin is famous for being a “CEO” without sending company executives to meetings or forums with political figures. Before this year’s Corona 19 incident attracted the attention of the bio-industry, he also held a press conference. For bio, instead of acting according to the usual belief that “confidence” is the most important thing.

In October last year, when the representative of the Democratic Party, Lee Nak-yeon, visited Celltrion Plant 2 to check the development status of Corona 19 antibody treatment, President Seo Jeong-jin held a development briefing. treatment. The same happened when Prime Minister Jeong Sye-gyun visited Celltrion on the 22nd of last month.

I also attended the forum in person. Starting with the ‘JP Morgan Healthcare Conference’ held in San Francisco in the United States last January, it was also featured in the keynote address at ‘NextRise 2020’, a kick-off event held at COEX in Samseong-dong, Gangnam-gu , Seoul in June of the same year.

In October, he shed his face at the ‘4-person, 4-color biographical talk concert’ at a discussion meeting to mark the invitation of the biopharmaceutical specialist training center, and last month he gave a keynote presentation at the Global Bio Forum and a conference at the Healthcare Innovation Forum 2020.

Celltrion President Seo Jeong-jin is lecturing at the forum. [사진=뉴스1]

A business official said, “The move of the CEO representing the company itself contains the direction and message of the company,” and said: “As Kia Motors K9 was launched in the past, sales were slow.(192,000 + 0.79%)A representative example is the case where the group president made a breakthrough by replacing the protocol vehicle with the K9. “

Chung-Hee Lee, professor of economics at Chung-Ang University, said: “Consumers know that commercial advertising is obvious, but if the CEO of the company directly presents products and services, it gives a sense of trust and confidence. ability to convey messages is much clearer. ” “Previous first-generation owners are conservative. They did not communicate directly. Recently, CEOs are actively using social media and showing their faces, giving consumers a sense of curiosity and anticipation.”

He added: “However, there is the possibility that you make a mistake or leave unintentionally, so you have to be careful,” he added.

Reporter Kang Kyung-joo [email protected]