BTS’s new song “Dynamite” has been released in the US. Has had more success than any of their previous singles. In a special clip for E! News, Justin Bieber provided a voiceover that explains why the BTS song has caught the attention of American audiences.
Some BTS records were broken with ‘dynamite’
“Dynamite” is a full BTS song sung entirely in English and is a disco-pop track. When the song’s music video premiered on YouTube, it received YouTube’s biggest premiere with 3 million concurrent viewers. The music video recorded the most viewed video in its first 24 hours after reaching 101.1 million views.
On Spotify, “Dynamite” made the biggest entry of 2020 and topped Spotify’s daily global top 50 chart with 7,778,950 streams. The song also managed to reach 100 No. 1 on iTunes within 8 hours. This made BTS the fastest artist to reach 100 iTunes No. 1s so far.
The most notable achievements have been reached by Jin, Suga, J-Hope, RM, Jimin, V and Jungkuk with “Dynamite”, entering No. 1 on the Billboard Hot 100 chart so far.
Related: BTS’s ‘Dynamite’ Billboard Hot 100 peaked at No. 1 – and that’s just a fraction of what they’ve been able to achieve.
Why Justin Bieber’s BTS song is so popular
For e! News, BB narrated a clip about the growing success of BTS with “Dynamite”.
“If anyone knows how to make history, it’s BTS,” Bieber began. “The K-Pop group is breaking records in the global music industry and 2020 is becoming a big year … BTS continues to break records with the release of their first English single ‘Dynamite’.”
BEB listed what it achieved with the BTSA song, including YouTube records and their Hot 100 rankings. Most importantly, he referred to xenophobia when it comes to radio promotions when BTSA confronts their Korean singles.
“Dynamite topped the Billboard Hot 100, making BTS the first South Korean group to top the charts. So what sets this song apart from their other hits? Unlike Korean language songs from groups such as ‘Boy with Love’ and ‘On’, U.S. Radio stations put a lot of emphasis on ‘dynamite’, ‘BB said.
He continued, “Hist historically, songs other than English have had great difficulty playing on the radio and, as a result, they will rarely see the top of the billboard charts.”
Fans can look forward to more Korean language songs
BB concluded the video by hinting at the future song release of BTS.
“But fans shouldn’t expect BTS to make an English album now that they’re number one in the US. They’ve made it clear that the Korean language is a part of their art and identity,” he said. “The group knows they don’t have to change who they are to reach the fans.”
BTS members have also assured fans that their upcoming songs will be as good as “Dynamite”. On September 2, BTS and Big Hit Entertainment held a press conference to celebrate the success of the single.
“In the future, I hope you will continue to strive to achieve our next goal. “We really liked our song this time, but we really like our next songs as well,” Jima told the media at the press conference. “I hope you look forward.”
