Johnnie Walker Announces New Scotch Whiskey 200th Anniversary Blue Label


Johnnie walker Today announces the launch of a special edition of Blue Label to commemorate its 200th anniversary. Legendary Eight is a fancy Scotch whiskey priced at $ 350 per bottle when it hits American shelves in late fall 2020. The trial offer of 87.6 is a little stronger than its flagship counterpart, and consists entirely of liquids from distilleries that existed in 1820.

The name of the new release refers to the eight iconic producers woven into their final composition. Precious inventories of the closed facilities of Brora, Cambus, Port Dundas and Carsebridge it has been mixed with the mature spirit born from active images in Oban, Blair Athol, Lagavulin and Teaninich. The resulting liquid has an exuberant sweetness of brown sugar, slightly tempered with stewed apples and cocoa powder on the medium palate. Before diminishing, the slight but unmistakable presence of Islay smoke characterizes a persistent finish, which is attenuated in the presence of freshly ground pepper.

Johnnie Walker is the best-selling brand of blended Scotch whiskey on the planet. Every year it sells more than 223 million bottles worldwide. Unlike single malt, which comes from a solitary location, blends are a combination of malt and grain whiskey derived from Many producers. As such, there is no real Johnnie Walker distillery. It takes its name from its original blender which, in 1820, started selling it at its small grocery store in Kilmarnock, Scotland.

The softer grain spirit at its core often marks blended whiskey as easier to drink than its bolder malt-based cousin. Johnnie Walker helped propel this style to global notoriety, where today the category represents just over 80% of the global Scotch whiskey market share.

Along with the 200th anniversary Legendary Eight, the Diageo-owned brand is preparing two other releases in the United States to commemorate the occasion. John Walker & Sons Celebration Mix It’s a $ 75 bottle that highlights Scottish styles that would normally have been found at your grocery store in the mid-19th century.

On the super assigned side, John Walker & Sons Bicentenary Blend It will bring $ 1000 per bottle. Using extremely rare liquids from “ghost” distilleries, long-established and cult-revered producers, such as Port Ellen, Pittyvaichand Cambus, this is the only new offer to use an age statement. All whiskey in the deluxe blend has a maturation of no less than 28 years.

“Each of these exclusive releases brings a new perspective to our 200th anniversary story and is the perfect way to celebrate this great moment for Johnnie Walker,” according to Jim Beveridge, Johnnie Walker Master Blender. “It feels very apt to announce them this week to coincide with John Walker’s birthday.”

The man responsible for what is now the world’s best-selling Scotch whiskey was born on July 25, 1805. To add an even more timely element, today’s announcement comes on Scottish National Day. Unfortunately, you won’t have a chance to enjoy these limited-edition fluids until the end of October at the earliest. However, enthusiasts will have little trouble waiting. The love of whiskey always involves a lot of patience.

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