“The monogram marks a new chapter in the breakup defined by pride, care and consistency,” the site reads. “It’s a collective effort to bring out the best in you, and a humble pursuit of finding out what the best means.”
A high profit industry
Still, with its first official line of cannabis with Caliva, Jay-Z joined the company in 2019 as its flagship brand strategist.
“We think this is a sea change in terms of visibility in the industry,” Denis O’Malley, chief executive of Caliva, told CNN Business. “We are moving this partnership forward with a lot of responsibility, a lot of humility, a lot of responsibility.”
In the meantime, there are other familiar names that have sped up the sleep industry.