He started a cannabis line called Monogram Friday. It is a partnership with California-based cannabis company Caliva. The website teases glossy shots of marijuana, but does not provide any information about what it offers or the release date. Customers can check the site to be the “first line for the drop”.
“The monogram marks a new chapter in the breakup defined by pride, care and consistency,” the site reads. “It’s a collective effort to bring out the best in you, and a humble pursuit of finding out what the best means.”
A high profit industry
Still, with its first official line of cannabis with Caliva, Jay-Z joined the company in 2019 as its flagship brand strategist.
“We think this is a sea change in terms of visibility in the industry,” Denis O’Malley, chief executive of Caliva, told CNN Business. “We are moving this partnership forward with a lot of responsibility, a lot of humility, a lot of responsibility.”
While it remains federally illegal, more than half of U.S. states have legalized medical marijuana, some of which allow recreational use. Plans are afoot to expand the cannabis industry due to the epidemic, while others suspect more states could legalize marijuana in 2021.
In the meantime, there are other familiar names that have sped up the sleep industry.
Snoop Dogg, Happy Goldberg and Martha Stewart also had their own line.
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