The new price of Docomo, “ahamo”, which can be understood in 5 minutes. Shocking cheapness background – Japanese English version



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New “ahamo” position announced by NTT Docomo ──. “Cheap” compared to the conventional plan is attracting attention. In this article, I will present this plan in detail.

「「 Ahamo 」と は

“Ahamo” is a new rate plan announced by Docomo. You can use 20GB for 2980 yen a month and you can make unlimited domestic calls for up to 5 minutes at a time. Additionally, data communication is possible in 82 countries and regions abroad at no additional charge.

── Is it really 2980 yen? Are there complicated conditions?

It is true. Conventional mobile operator rate plans are complicated and difficult to understand, such as “how many people in the family” and “* during the first year”. On the other hand, “ahamo” is a one-time fee of 2,980 yen per month. There are no detailed conditions for discounts, and there are no administrative fees or MNP fees. Instead, there are no established discounts like Family Discount and Docomo Hikari.

── When will it be provided?

The service is scheduled to start in March 2021. Also, from December 3 of this year, we will call it “advance campaign”, we will register the phone number and email address on the official website, and for all users who have contracted “ahamo” after the start of the service, points d (period / limited use) 3000 yen Give minutes.

── Why did you make it cheaper?

“Ahamo” is aimed at the 20 “digital natives”. All applications and procedures are completed online and cannot be requested from docomo stores. In this way it is said that the support cost was lowered and the low price was achieved by converting it to a full network type.

In addition, according to the new president, Motoyuki Ii, docomo users have a higher proportion of elderly people than other operators, and when considering participation in 10 to 20 years, they have devised attractive plans for young people and young people. It explains that it was necessary to incorporate the users of.

──Can I do the procedure at the docomo store?

As mentioned above, all the apps and procedures are done on the web or in the app, so you can’t do it on the docomo store.

── Is it easy to switch from an existing rate plan?

Since it is positioned as one of the Docomo plans, users of existing plans will be able to easily switch. However, until May 2021, due to the renewal of the system, even if an existing docomo user changes, the same procedure is required as when changing from another company.

── What about existing rate plans?

DoCoMo offers “Gigaho” and “Gigalite” as existing plans. This is positioned as a premium (high value added) plan for “ahamo”, and we will announce a review again in December.

──What is the difference with the KDDI and Softbank price cuts?

The big difference is the price. The price reduction plans offered by KDDI and Softbank under the sub-brands “UQ Mobile” and “Y-Mobile” exceed 4000 yen, including a flat rate call of 5 minutes at a time.

Also, while KDDI and Softbank’s price reduction plans can only use 4G, 5G can also be used. Furthermore, it is an advantage that data communication can be carried out in 82 countries abroad at no additional charge.

── Which is better, Rakuten Mobile?

For Rakuten Mobile, which entered the mobile business as the fourth operator, it will be a formidable rival.

However, it can be said that the 20GB capacity configuration is exquisitely insufficient for outdoor tethering and those who watch video content on a daily basis, and although there are area restrictions, the data communication including 5G is unlimited by 2980 yen per month. The advantage remains with Rakuten Mobile. Also, expansion of areas where the current situation is insufficient and synergies with the “Rakuten economic zone” such as Rakuten points will be the points of interest in the future.

Relationship
・ Docomo announces a new “ahamo” price of 2980 yen for 20 GB
・ “Rakuten and MVNO are in trouble due to price cuts from three mobile companies” Concerned by the Minister of Internal Affairs and Communications “That is not the case”



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