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Softbank will renew its rate plan system from the age of 21. Originally, Softbank had a multi-brand strategy of the Softbank brand, the Y-mobile brand and the LINE mobile brand. One of the biggest changes is LINE Mobile. The company operated as a joint venture between Softbank and LINE, but Softbank made it a wholly owned subsidiary. Based on the concept of “Soft Bank on LINE”, we will “promote” one of the main brands integrated in online procedures.
According to Atsushi Hariba, Vice President of SoftBank, there was the Softbank brand and the Ymobile brand under the company called Softbank, and the division was divided into two, but with the addition of SoftBank in LINE, this is 3 It is an image that becomes one. The charge is 2,980 yen for 20 GB. In addition to a flat rate voice call for 5 minutes, we will also implement a zero rating that excludes LINE communication from the data capacity count.
As you can see from the amount of money, the data capacity, and the online-centric sales channels, SoftBank on LINE is completely against the docomo ahamo. During the follow-up, the fact that it is eSIM compliant and uses LINE for application and support is a merit ahamo does not have. On the contrary, at the beginning it is said that only SIM will be provided, so it seems likely that it will be developed as a carrier that makes use of eSIM functionalities without having terminals such as LINE Mobile from ahamo and MVNO.
I was surprised by management’s decision to take over the entire LINE Mobile company and compete with ahamo, but even with Softbank and Y-Mobile’s rate plans, I compete strongly with other companies. In terms of quantity level and data capacity, Softbank is more competitive with Docomo and Ymobile is more competitive with UQ mobile. As explained below, both are designed for a slightly better plan than their competitors. This is exactly the later Janken strategy.
First of all, Softbank’s large capacity plan, Sharpness plan, has expanded the data capacity from 50GB to unlimited and has significantly reduced the price as “unlimited sharpness”. The price is 6580 yen at the net price. Discounts are limited to “Hikari Home Discount Set” and “New Minna Family Discount” for up to 3 people, and the pricing plan table is refreshing (laughs). There’s no time-limited discount like before, and it’s as easy to understand as DoCoMo’s 5G Gigaho Premier.
What beats Docomo in the Janken that appears later is the unification of the quantity and the 4G / 5G plans. In Docomo, Gigaho Premier and 5G Gigaho Premier are built separately, and there is a subtle 100 yen difference between them, leaving elements that seem uselessly complicated, but Softbank’s unlimited sharpness is simply 1 Both 4G and 5G can be used in the plan. Also, it comes with a bonus that the amount is 70 yen cheaper than the 5G Gigaho Premier from Docomo. The discount amount for the new Minna family discount is 100 yen each, which is more than Docomo.
DoCoMo has a “d card payment discount”, and if you add it, it will be the same amount as Softbank, but it is also a fact that it will be “Kureka tied”. To put it the other way around, the unlimited sharpness can be said to make up for the 170 yen of the d card payment discount by lowering the net price and increasing the discount amount of the new Minna family discount. It can be said that DoCoMo identified the small weaknesses that dragged down the previous rate plans. Of course, Softbank seems simpler.
Another sub-brand, Y-Mobile, has buried “Simple 20”, which was scheduled to be offered in late December, as a phantom plan, and has established a fee system for “Simple S”, “Simple M” and “Simple L”. It has been renovated. By making the 10 minute flat rate for voice calls optional attached to the conventional “Smartphone Basic Plan”, the charge has been reduced and the charge is almost the same as the KDDI UQ mobile. Additionally, UQ Mobile has announced a price reduction of 3,780 yen, which is 200 yen cheaper, by reducing the price of the “Smartphone Plan V”, which is a 20GB plan scheduled to be delivered in February 2009, in advance.
This is also a junken after in a sense, but another point is that it supports 5G, which UQ mobile did not support. In terms of being able to use 5G at a low price, it is a merit that Softbank’s sharpness is not limitless. Since 5G will be available to all brands, users can evaluate it as an easy-to-understand fee system because they can simply choose by price, capacity, and ancillary services.
Softbank has set up a late janken for docomo, ahamo and UQ mobile, but a sense of speed is important for the late janken. In the case of Janken, if the latter is too slow, it will be a foul against the opponent. Four days after DoCoMo’s 5G Gigaho premiere, ahamo’s announcement of countermeasures in just over two weeks has enough of an impact. Also, it is the first time in all directions that not only docomo but also UQ mobile has created a gachinko game. I got the impression that reading the “air” of the market, including simplification, was very good.
Related article:
Softbank also cut the price, 20GB for 2980 yen “SoftBank on LINE” started in March
Y-Mobile announces new rate plan starting at 1980 yen per month for 5G
Softbank announces unlimited data capacity plan of 6580 yen per month Compatible with 4G and 5G
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