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Rakuten Group and Japan Post Group have entered into a commercial and equity alliance. As a result, Japan Post will invest 150 billion yen in Rakuten, and the two groups will collaborate in fields such as mobile and logistics.
Left = Rakuten Mikitani Right = Japan Post Masuda
Promotion of collaboration in 3 fields
The two companies will strengthen cooperation in various fields such as logistics, mobile telephony and DX (digital transformation).
Hiroto Furuhashi, CEO and CEO of Rakuten, said: “Japan Post has an overwhelming offline presence, including an all-home network and 24,000 post offices. Rakuten is unique in the world. We are building an online ecosystem. “He said” In doing so, our goal is to create value through the fusion of online and offline, which is unprecedented in the world. “
Furuhashi explains: “We are also thinking broadly about the scope of value creation.” Both Japan Post and Rakuten offer services in a wide range of areas, both offline and online. “We will turn these strengths into services that provide better value from a user perspective,” he said. In this announcement, the cooperation in the three fields of logistics, mobile and DX was explained.
In the mobile field, the establishment of the Rakuten Mobile application counter using the event space at the post office and the implementation of marketing measures using the Japan Post delivery network are being considered. According to the public relations department of Rakuten Mobile, the form of service development within the station is currently being considered and will be announced once it is decided.
As for the installation of the Rakuten Mobile base stations in the post office building, some 400 stations have already been installed, and it is said that it will be expanded to more than 500 stations in the future.
On the logistics side, building a joint distribution base, building a joint delivery and receiving service system, data exchange held by Japan Post and Rakuten, the joint business of the DX logistics platform, including the establishment of a new company, Rakuten’s compliance cooperation, and the efforts of Japan Post and Rakuten are being considered to expand the use of the center and the use of Yu-Pack.
In terms of DX, the Rakuten Group is said to be preparing for the Japan Post Group by transferring business class personnel who are familiar with DX. Furthermore, in the future, he explained that he will promote collaboration in the field of cashless payments on the financial side, cooperate in the insurance field and collaborate in the field of product sales in the EC, and re-announce matters agreed at the end. of April.
Leverage the strengths of both parties to create new value
Hiroya Masuda, director and president of Japan Post Holdings, mentioned that the two companies had reached a basic agreement on a strategic alliance in December 2020. I agreed. “” Japan Post, which has strengths in real networks such as post offices in the whole country, and Rakuten, which runs various high-tech Internet services, are the best partners, “he said.
From left: Rakuten Furuhashi, Mikitani, Japan Post Masuda, Japan Post Kinukawa
Hiroshi Mikitani, President and CEO of Rakuten, said: “Rakuten has been developing various Internet businesses since its inception. It is a company, but it has formed a strategic partnership with the most historic business, the postal service. It is something new like no other. another. “” I would like to deepen relationships not only in the field of logistics but also in various fields in the future. “
In addition, “DX will accelerate due to the crown disaster. It is important how to empower the region. It is important that Rakuten return to the founding spirit and cooperate with the region. On the other hand, globalization also advances. The power of technologies of the information is strengthened thanks to GAFA, I hope that the real and the virtual can be combined to create a new world “.
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