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AMD CEO Lisa Sue Reveals Radeon RX 6000 Series Chips (Source: AMD)
It was the end of AMD’s online press conference. Radeon RX 6800 XT, which is comparable to NVIDIA’s GeForce RTX 3080, and Radeon RX 6800, which is comparable to GeForce RTX 2080 Ti, have been announced. “More stuff” (there is another announcement), and the “Radeon RX 6900 XT” was announced as a surprise.
Compared to the lower product Radeon RX 6800 XT, Cu (compute unit) has increased and performance has been further improved, and according to data published by AMD, GeForce RTX 3090, which is NVIDIA’s highest peak product in this moment. It appealed to the performance to be almost the same or better depending on the game.
This is of great importance in the competition between the two companies. This is because AMD GPUs in recent years have only competed with NVIDIA’s lower grade GPUs in terms of performance and have only been able to compete on the competitive axis of “price competition”. With the Radeon RX 6900 XT, though, that’s largely nullified, and the selling point is that AMD has the same performance as NVIDIA’s highest peak, and it’s cheap.
With the arrival of the Radeon RX 6900 XT, the high-end GPU option that was practically NVIDIA’s choice will now be NVIDIA / AMD, and the market is likely to change dramatically.
Will price competition start again with NVIDIA, or will NVIDIA throw a hidden ball and separate it again?
Still, being able to offer comparable performance to the GeForce RTX 3090 will be of great importance in the competition against NVIDIA. Over the past few years, it has become commonplace that AMD’s top-of-the-line GPUs are always unable to beat NVIDIA’s top-of-the-line benchmarks. The top model in last year’s RDNA architecture was the Radeon RX 5700 XT, which was positioned to compete with the GeForce RTX 2070.
AMD has always appealed that it is “excellent in energy efficiency and price competitiveness”, but high-end gamers who emphasize performance have always been aware that “in the end they are losing.” I don’t think it can be denied.
However, that is a big difference in this generation of RDNA 2. At least according to the results of AMD’s official benchmarks, the Radeon RX 6900 XT is in good shape with the GeForce RTX 3090. Also, the total consumption of The GeForce RTX 3090’s motherboard power is 350W, while that of AMD is as low as 300W. In other words, AMD can be considered to be superior in terms of energy efficiency.
Whether it is a real product or not, of course, we have to wait for the product launches and media benchmarks that are often published before, but at least now we can say that AMD has returned to compete on performance. As a user, I think we can welcome you. On the other hand, I would like to wait for what kind of action NVIDIA will take, whether it is to reduce the price of the GeForce RTX 30 series or if it presents high-end products.
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