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- NTT Docomo makes final adjustments to reduce mobile phone rates
- Compared charges of the mobile plan of each company
- Experts explain about the reduction in the price of mobile devices
NTT Docomo makes the final adjustment to the price reduction
Announcer Kyoko Sasaki:
The theme of “I want to know about Sole!” It’s “The Docomo Price Cut! What Happens to Cell Phone Charges?”
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Announcer Kyoko Sasaki:
The reduction of mobile phone rates that Prime Minister Kan is focused on.Finally, NTT Docomo has entered the final adjustment with a price cut.
Docomo will launch a new cheap brand. Plus, it’s the first price cut for a major brand.This is likely to be the first time that a major mobile phone company has cut prices with its major brands.
Announcer Kyoko Sasaki:
The government was not satisfied with the response of the major mobile phone companies to the price cuts.
Ryota Takeda, Minister of General Affairs:
So far, no new plans have been announced for the main brand.
Announcer Kyoko Sasaki:
According to the Minister of General Affairs, Takeda, “Price cuts have been announced for the cheap brands, but no new plans have been announced for the main brand. It does not give the impression that the price has been reduced for consumers. from now on, the pillar I request a price cut for the brand “.
Compare mobile charges for each company
Announcer Kyoko Sasaki:
The top brands of the top three companies are Softbank, which uses 50GB and unlimited use of designated social media for 7,480 yen per month. And au KDDI is unlimited and costs 7650 yen per month. And NTT Docomo is currently in the campaign and can use up to 60GB and the monthly fee is 7150 yen, but the major brands have not announced price reductions so far.
Announcer Kyoko Sasaki:
Regarding the Softbank sub-brand “Y! Mobile”, we have announced a plan of 20GB and 4480 yen per month from the end of December.
And KDDI’s “UQ mobile” sub-brand costs 3980 yen for 20GB per month. Generally speaking, 20GB is the capacity to watch 40 hours of video per month.
Announcer Kyoko Sasaki:
NTT Docomo will launch a new sub-brand and launch a limited 20GB brand. Compared to each company, the price is about 1000 yen cheaper.
And even the major brands are seeing two major moves to cut prices.
Experts explain about the reduction in the price of mobile devices
Ayako Kato Caster:
First of all, among the top three companies, Docomo is the first big brand to cut prices. What do you think of Docomo’s target, mobile and smartphone journalist Atsushi Ishikawa?
Atsushi Ishikawa, Smartphone / Mobile Journalist:
I agree. After all, there is a place where DoCoMo announced a price cut this time due to considerable pressure from the government. Since December 1, DoCoMo has become a wholly owned subsidiary of NTT and has become the new president, so I believe there will be a formal announcement later this week regarding information on price cuts.
Ayako Kato Caster:
Of course, there seems to be a huge impact on the two rivals.
Atsushi Ishikawa, a mobile / smartphone journalist:
I agree. After all, when it comes to price cuts by Docomo, users can move at once, so I wonder if Softbank and KDDI will announce a one-stop price cut in a timely manner. Perhaps in the end, all three companies will have a parallel fee structure.
Ayako Kato Caster:
I think a lot of people still use the main brand, but how cheap is this main brand?
Smartphone / mobile journalist Atsushi Ishikawa:
After all, with the 20GB pricing plan, I think there is a good chance that it will drop by about 2000 yen for those who use it and those who use around 10GB.
It won’t be cheaper if you don’t switch to the rate plan correctly after the new rate plan is announced. I’d like you to change your plan when the service goes out.
Ayako Kato Caster:
That means you have to move on your own.
Mr. Kunihiko Miyake, Senior Researcher, Canon Global Strategy Research Institute:
It has to be monopolized to some degree. I think it is difficult to break with all the free competition in the equipment industry. That is why the minister can only ask for that. Of course, you cannot give orders. In that sense, I think it is difficult, but when you think about it from a user point of view, it is better to be cheap. I think we should aim for more and more free competition, growing more and more in places other than the three.
Announcer Kyoko Sasaki:
I would like to know the specific plan that NTT Docomo will announce soon, and I would like to see if it will affect the other two companies.
(From the “It!” Broadcast of December 1)
