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Netflix raised its monthly rate on the 5th. The price of the basic plan will be raised from 880 yen to 990 yen, and the price of the standard plan will be raised from 1,320 yen to 1,490 yen. The 1,980 yen premium plan remains unchanged. This will be the second price change in Japan after August 2018.
- Basic: 880 yen → 990 yen (price increase of 110 yen)
- Standard: 1,320 yen → 1,490 yen (price increase of 170 yen)
- Premium: 1,980 yen → 1980 yen (deferred)
Differences in the content of the service for each plan
After day 5, a new fee structure will apply when you sign up for Netflix again. Starting next week, existing members will be informed of price revisions via in-service pop-ups and emails. The new rate will be applied from the moment of payment starting next month. If you subscribe through a partner, it will be applied sequentially in the future and the time of request will be different for each partner.
As a reason for the price increase, Netflix said: “We are reviewing the prices of services from time to time so that we can continue to invest in entertainment and constantly increase the number of movies and dramas. Offer more options to Japanese members. It is imperative that we continue to increase the value of Netflix, and at the same time we believe it is important that our members are able to use it at an affordable price. ”
In addition, the number of global non-Hollywood works has increased in the past two years. Investment in Japan is also expanding, and he explained, “We will continue to expand investment so that we can deliver wonderful stories that have never been seen before and provide services that exceed expectations.”
As an original work that has been delivered as a result of these measures, the live-action version of “Alice in Borderland”, which has been delivered since December last year, has been included in the “TOP 10 (Comprehensive)” in approximately 40 countries and regions. It is said that 18 million households around the world were regenerated in 4 weeks after distribution. This is the highest number of viewers in Japan’s original live-action work.
In addition, in 2021, the distribution of more than 25 original works from Japan is scheduled. In the live-action film, eight new projects from Japanese creators have been announced and “more will be added in the future.” As for the anime, 16 original animations have been announced, including notable works such as the original animated series “Eden” and “Resident Evil: Infinite Darkness.”
Comment from Netflix representative
Now that you can choose from a host of entertainment services that each and every customer is satisfied with, Netflix is committed to delivering even more incredible experiences. By reviewing the pricing plan, we aim to continue distributing dramas and movies in a wide range of genres.
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