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Kazuhiro Matsubara / HuffPost Japan Version
Naomi Trauden, a Keio University student and active as a model and talent. The fashion magazine “CanCam”, which serves as an exclusive model, has a serialization on the SDGs. He is also the “Sustainability Public Relations Ambassador of the Ministry of the Environment” and regularly sends information on environmental and social issues.
On January 26, he appeared on the Japanese version of the HuffPost of the live broadcast show “HuffLive” (ODS “New and Careful Living” from a fashion perspective).Seita Emori, an expert on climate crises, and Ai Aonuma, who conducts supply chain audits for fashion brands, etc.Together, I thought about sustainable fashion and the “shopping” of the future. During the show, he responded to comments from viewers and spoke about the dilemma on environmental issues.
Dilemma ① Said to be “very conscious”
Asking the clerk, “Is this a green product?” Should change the store’s awareness.
Many of the content that Mr. Trauden proposed at a government meeting to discuss environmental issuesReviewIt was sent.
How did you take it?
Mr. Trauden said, “I was surprised to find that my comments were later discussed on social media …” and began to speak in a firm tone.
“Later I thought I might have been able to say something different. For example, if I asked, ‘Are there organic products?’ I think it was a different reaction.”
As you calmly look at what you felt, talk about the true meaning of your comments.
“I wanted to say that I wish I could talk about environmental issues as a more normal conversation. If I went to college, my friends would say, ‘Do you know of any good products these days? I wish the conversation “with things” would become more normal. “
When it comes to environmental issues, the atmosphere is different from ordinary conversation. It is said that there is a dilemma because it is a subject that always interests me and I want to convey.
To Mr. Trauden, Mr. Emori said, “I want to support you,” and continued.
“If a person who is interested in environmental problems is satisfied with just making his life green, he is only green.
However, by asking the employee with the thought that “I am interested in environmental issues and I want society to be more like this”, the social system will eventually change. I think it is very important to send a message with that objective. “
Mr. Trauden replied, “I am very happy.” “If 100 people do 2 or 3 instead of 100 people, it will gradually expand to 200 steps and 300 steps. If we can create an environment where such communication can take place, it is good,” he said, and said he would like to continue. communicating in a positive way.
Dilemma ② Does it have to be perfect?
According to a survey by World Wide Views on Climate and Energy (2015), there is data that consideration of environmental issues increases the burden for the Japanese.
Kazuhiro Matsubara / HuffPost Japan Version $
According to a survey by the World Citizens Conference on Climate Change and Energy, in Japan, the number of people who positively accept climate change measures as an improvement in their quality of life is extreme compared to other countries and regions, they are few.
Mr. Trauden was asked what he thought about these data.
“(The Japanese) have to take action against climate change seriously and perfectly, so it can be a burden.
I’m studying myself and wondering if I can do other things like that, and I do it with the feeling that I can do it because I find it fun. If you say something like this, they might say, “Don’t say that …”
There is a social environment that demands a certain perfection not only for environmental issues but also to say something. Mr. Trauden is not the only one who feels this way.
Aonuma, who consults with apparel companies, says “Japanese companies feel the same way.”
“(Investors) want to tell the company that they are working harder, but there are a lot of Japanese companies that say, ‘I’m not perfect, so I won’t give it away.’
If you don’t say anything, it looks like you’re doing nothing, so I’d like you to show what you’re doing little by little, not 0 or 100 “
Dilemma ③ Ethical products are expensive …
aldomurillo via Getty Images
During the show, viewers also commented that “organic products and organic products are expensive.”
Mr. Trauden also sympathized with “That’s true. I’m in trouble … It costs money. I’m doing everything I can …”. He added that “if the number of people who use it with interest increases, the price will gradually decrease due to” economies of scale. “
Mr. Aonuma also said: “When you discover that there is a market for ethical products abroad,It is a fact that the quantity of products for the market is increasing and the price is decreasing. “
How long can you enjoy your favorite? Mr. Trauden proposes a “remake”.
“Fashion is fun and enriches my life, so I feel lonely because I work in the industry and wear the same clothes all the time. Now the technology is advanced. I think the way to change clothes should be changed with ingenuity and new technology. . “
“Do you want to try it for now?”
At the end of the show, Mr. Trauden said, “I think it’s okay to have the slight feeling of trying for now.”
“I’ll try what I thought was ‘oh, fun’. After that, I’d like to seek comfort. I know how the clothes I wear here are. I want to live a ‘careful life’ that brings together comfortable things around me.”
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Born April 21, 1999. Born in Kyoto prefecture. He is currently in the third year of Keio University School of Law.
She won the Grand Prize for “2013 Miss Teen Japan”. She made her debut at age 13 as the youngest exclusive model in the history of “CanCam” magazine. Currently, he is serializing “ODS with us we think of Trauden Naomi”. He is also an active commentator on news and information programs.
Regular appearances on BS TV Tokyo “Nikkei Plus 10”, BS-TBS “Suimoku Channel” and Discovery Channel “Creators and their nice friends”.
[Haga clic aquí para ver el archivo del programa]
Live streaming program of the Japanese version of HuffPost #HuffLive
SDG “New and careful life” Thinking from fashion
▶ ︎YouTube
https://www.youtube.com/watch?v=GR7xxb7R-qQ&feature=youtu.be
The “HuffLive” online distribution program delivered by the Japanese version of HuffPost. February 15 is about chocolate and the SDGs. Together with Shohei Nagata from the popular comedy comedy “Chocolate Planet”, we will learn and discuss the “sugar free truth” behind chocolate.
Delivery URL: Twitter (from the top of the HuffPost SDGs account)
https://twitter.com/i/broadcasts/1ynKOBkPMEAxR
Delivery URL: Youtube
https://www.youtube.com/watch?v=y6ydWqjkIyc&feature=youtu.be
HuffPost Japan version
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HuffPost has started a new project, “Redesigning the world with the SDGs.”
Poverty, environmental issues, gender inequality … Various social issues are intricately intertwined with each other. Even if you want a solution with the power of business, trying something may cause another problem in the short term. “If you stay there, you won’t stay here.” Know these “dilemmas” and move society forward. Think about what companies and what we can do and what we should do.
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