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On the 27th, the Ministry of the Interior and Communications announced the “Action Plan for the creation of a fair competitive environment for the mobile market”. At a meeting of the Minister of General Affairs, Ryota Takeda, on the morning of the same day, he spoke about its importance. The content of the action plan is not to request a direct price reduction from the current rate plans of the three main operators, but to facilitate the switch to MVNO services called sub-brands and cheap smartphones.
3 pillars
Since taking office in September, Minister Takeda said: “We have been leading the realization of a tariff service that is easy for people and users to understand and understand,” and presented the outline of the action plan.
The three pillars are “price”, “promotion of competition” and “facilitation of transfer”. For example, to help users understand pricing, we plan to build a portal site during the year and “promote efficient use of frequencies.” He explained that he would continue.
At the end of the action plan explanation, Minister Takeda also said that he would verify the efforts of mobile companies in future allocation of radio waves (frequency), and stabbed each company.
MNP, carrier mail
In principle, the MNP fee will be 0 yen (free on the web in the competition rules check report, 1000 yen or less at the store), Takeda explains.
In addition, eSIM also said: “We will consider introducing the eSIM promotion, which allows you to switch online without replacing the SIM card,” to promote the transfer.
In addition, we will proceed with studies to carry out the transport of postal mail.
What is the price reduction?
To what extent does the action plan contribute to reducing the burden on the home? In response to the question, Minister Takeda explains that the measures facilitating the switch to MVNO and sub-brands will be effective.
Minister Takeda
“In raising the issue this time, I think several people have been able to check the status of their mobile phone rates. For medium capacity plans, services such as sub-brands and MVNO have been selected. However, complicated procedures, penalties, and various rules hampered free choice. This was one of the main problems. An environment where users can freely switch to cheaper deals If it could have been done, it would have had a considerable effect. “
In addition, Minister Takeda said that it was a fact that some plans of the three main operators had been reduced by about 30% compared to September 2018, saying: “All of Japanese society takes the mobile market seriously. I believe “I wasn’t looking at it. In response, he raised a problem and many people reconsidered their thinking about cell phones. It may have been a good opportunity.” ..
The government said that it should not be possible to set a specific time and level of price cuts (Minister Takeda), and it was their duty to create an environment for charges to reach a reasonable level.
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