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Some weekly magazines reported that there were a number of complaints from viewers about the television commercial in which the actor Minami Hamabe appeared (20).
The article became a huge topic on social media and related words entered the Twitter trend. However, NTT DoCoMo, which runs commercials, responded to the interview that “there are no particular complaints and we acknowledge that there are no notable reactions, including SNS.”
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Minami Hamabe (photographed in 2018)
“The” singing system “is a double-edged sword.”
On February 2, 2021, the weekly photo magazine “FLASH” (Kobunsha) published an article titled “Minami Hamabe,” d-pay “CM Mambo Dance is inundated with complaints that she doesn’t seem to like it.”
The television commercial for the electronic payment service “d-payment” that NTT DoCoMo has been broadcasting nationally since January 22 has come to the fore.
Minami Hamabe dances to the background music of the classic dance song “Mambo No.5” and promotes the service while singing “Dididididi d payment ~” and “Still still! Fu!”.
According to the article, although there is a positive reaction to this commercial on social media, “the d-pago commercial is loud” “I’ve seen it almost 20 times at noon today” “I probably don’t like Minami Hamabe” he noted that complaints have also been received.
Below are some examples of commercials whose singing and dancing voice have been unpopular in the past, such as the story of a person involved in a major entertainment production.
“In some cases, commercials are replaced due to a series of complaints about singing voices, and if it continues twice, it is said in the industry that there is no other.” The singing system “is a double-edged sword.”
“What’s tomorrow at the beach?”
77% positive reaction
After the article was published, related words like “Minami Hamabe” and “Complaint flood” were included in the Twitter trend, attracting a lot of attention.
While there are opinions that agree with the content of the article, there are many people who are uncomfortable with “Where is the fiery element …!? Why !?” There is a debate on the evaluation of the commercial.
Is the avalanche of complaints a fact? From January 22 to February 1, if you search for posts that include both “Hamabe Minami OR Hamabe OR Minami)” and “paid” on Twitter using the social media analysis tool “Social Insight”, you got a positive reaction ( 77.5%). significantly higher than negative (7.2%) and neutral (15.3%).
Of social knowledge
Of social knowledge
The most common adjectives muttered together were “cute” approximately 280 times, such as “I’ll see you because Minami Hamabe is cute” and “Minami Hamabe’s dance is so cute and boring.”
Of social knowledge
I don’t know if he’s the source of the article, but it was posted on Twitter on January 31, saying, “Minami Hamabe’s first dance commercial paid for by D. I’ve seen it almost 20 times at noon today (abbreviated below).” The writing was found.
The contributor responded to the interview that he had no intention of complaining, and explained that “I kept watching television one day and the commercials came out.” “I love commercials and Minami Hamabe,” he said. In fact, the tweet had an animal pictogram on it and I didn’t feel any negative impressions.
DoCoMo’s Public Relations Department responded to J-CAST News on the 4th, saying: “There are no particular complaints, and we acknowledge that there are no notable reactions, including the SNS.” “We will continue to listen to the views of viewers and customers regarding the commercials,” he said.
The article also implied that there were too many commercials, but said it was not particularly high compared to the company’s other commercials.
When I asked FLASH’s editorial department about the reasons for the flood of complaints on the 5th, they only replied, “All articles are published. I have not responded to the interview process in the past.”
The broadcast is scheduled for February 15.
(Editorial Department of J-CAST News Ryo Tanimoto)
