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Rakuten Mobile held a presentation on the new price on January 29 and announced a new “Rakuten UN-LIMIT VI” pricing plan.
Let’s reduce the number of people who don’t have a smartphone
Hiroshi Mikitani, President and CEO, will be on stage at the recital. The announcement of the new price had the idea of ”reducing the number of people who do not have smartphones.”
Mr. Mikitani described it as “social infrastructure necessary for human social life” and “some people cannot use smartphones for economic reasons or can only use smartphones at low speed, so what can the Rakuten Group do? I thought seriously. ” To narrow down even one person who does not have a smartphone, we will provide high-quality and inexpensive network services to everyone without being bound by conventional wisdom.
Mikitani said that “conventional wisdom backwards” is something that comes from the time Rakuten was founded. “When Rakuten was founded, there was no common sense to buy things online. The line was from 14.4 kbps to 28.8 kbps, but now is the era of 5G (ultra-fast speed and high capacity). Rakuten will accept the challenge and it will disrupt the common sense of the mobile industry, “he said, showing his enthusiasm for Rakuten’s mobile phone business.
“Rakuten UN-LIMIT VI” that can be used from 0 yen
The newly announced “Rakuten UN-LIMIT VI” rate plan is a plan in which the monthly rate is divided into three stages based on the amount of monthly data used. If the amount of data used is up to 1GB / month, it is 0 yen, 1GB to 3GB / month is 980 yen (excluding tax, the same applies below), 3 to 20GB / month is 1980 yen, and 20GB at 2980 yen . However, contracts for 2 lines or more will cost 980 yen from 0 to 3 GB.
It seems that the background of the plan to “provide both high and low users with one plan” (Mr. Mikitani) is also “I want to attract users who use less than 5GB of data per month”.
Mikitani said: “Many users use less than 5GB, but there are also many users who download software data of about 50GB from home game consoles. Instead of choosing a pricing plan, it is simple and includes calls. The goal was provide the service “.
Under this plan, the calling application “Rakuten Link” that was available in the current “Rakuten UN-LIMIT V” can still be used, so domestic calls can be made free of charge, except for some. Various fees, such as contract fees and administrative fees, are also free.
The plan can also be contracted online or in stores. “Medium capacity plans from other companies (” ahamo “from NTT DoCoMo,” povo “from au,” SoftBank on LINE “from SoftBank) can only be purchased online, but Rakuten Mobile can purchase in store at no charge” . Mr. Kitani), highlighting the “Declaration ZERO” and “Can be hired in store”.
Strong user
Feature phone user
Users whose use changes from month to month
Users using smartphones for the first time
Free 1-year plan and operator email
It was revealed that 2.2 million users are currently targeted for the “1-year free plan fee campaign” which has been in place since April 2020. The campaign is Rakuten Mobile’s MNO service, which is limited to the former 3 million users and it is a measure that makes the plan free for a year, and the new plan is also targeted.
It also announced that it will provide an email address around summer 2021. The company’s MVNO service used to provide email addresses for some time, but this is the first MNO service to be provided.
Plan fee 1 year free campaign
New plan details
Existing users will automatically switch on April 1
Users who are currently subscribed to “Rakuten UN-LIMIT V” will automatically upgrade to the new plan on April 1. For users who submit their application before March 31, the contract will be with the existing plan until March 31 and will change to April 1.
Also, users who are eligible for the “1 year free campaign” will be eligible for the campaign until the end of the period, even if the plan is changed.
Existing users switch automatically
Satellite area development
In the second half of the recital, Mr. Mikitani presented the development of the company’s area.
Rakuten Mobile’s own line population coverage rate was 73.5% in January 2021 and is expected to reach 80% by the end of March.
In addition, the population coverage rate is expected to reach 96% this summer, which will be achieved about five years before the original plan.
Development of the area
Population coverage is 73.5% as of January 2021
It is expected to reach 80% by the end of March.
Expected to reach 96% this summer
Mr. Mikitani commented, “I want to aim for 100% in the end” and introduced the “Space Mobile Plan” efforts towards a 100% physical area coverage rate.
Rakuten Mobile has a commercial alliance with AST & Science, which develops satellite communications business, and plans to use AST’s low-earth orbit satellite communications service “Space Mobile” to target an area coverage rate of 100%. . Rakuten Mobile says it will continue to work towards commercialization after 2023.
Rakuten Mobile and AST “Mobile Space Plan”
【correction】
When this article first appeared, there was an error in the pricing plan name. to correct.
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