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NTT Docomo’s new “ahamo” rate plan was announced on December 3. It will be available in March next year, but it will be available for a while, but there are many important differences from the addition of the old rate plan, such as the carrier mail is not available, the family discounts do not apply and the application online. ..
One of the things that caught my attention was the presentation scene.
When introducing the procedure to start using ahamo, “ahamo” was displayed instead of “docomo” in the upper left of the smartphone displayed on the screen.
If you look closely, there is “ahamo” in the upper left.
For some smartphone models, the name of the mobile phone company you are using appears in this part. “Docomo”, “au”, “Rakuten”, etc. For example, IIJ, an MVNO operator, once announced that in March 2018, when it started a “full MVNO” service that it controls in addition to the base station, it would become “IIJ” if the company’s SIM was installed. ..
If the word “ahamo” appears instead of “docomo” as shown in the presentation material, it can be said that it looks more like a service from a mobile phone company than one of Docomo’s rate plans.
The service has not started yet, but what will actually happen? When I confirmed this point with DoCoMo PR, I got the answer that I was “undecided.” In other words, it was simply published as an image in the presentation.
What is aha mobile?
The name ahamo is said to have three meanings. “Aha moment” which means “to understand unknown things instantly”, “Aha” which is an expression in English of “I see” and “Aha” which is an exclamation of “laugh with ahaha when you have fun”.
The URL of the site dedicated to the campaign that will be implemented when the service starts is not the Docomo website, but a unique one called “https://www.ahamobile.jp/”. It can also be read as Aha Mobile.
By the way, if you search for a trademark, you will find “aha mobile” and “aha mobile”. All are waiting to be examined, but there is only one with an image that looks like a logo mark. The logo, in fact, looks exactly like the “ahamo” logo announced on the 3rd.
Trademark pending logo
Logo introduced in Docomo press release
Regarding this application, DoCoMo explained: “I was thinking of some proposed names. In the end, I requested something similar before it was acquired, at an indeterminate time.” The applicant is on behalf of one person, but this is the staff of the patent attorney’s office hired by Docomo. The company says that even in your day job, you can do internal notification or have a patent attorney proceed with work in advance, and this time it was also in the normal job category.
In addition to the differences in the services mentioned at the beginning, in addition to the original domain and the name that was lost until the end, in terms of procedures, MNP procedures are required until May 2021 to be able to change plans. “Ahamo” gives the impression that it is not just a pricing plan. The articles in this magazine are also receiving a lot of attention, and we will continue to inform you about trends on how the price competition of mobile phone companies will develop in the future.
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