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An “emergency declaration” is scheduled to be issued for 1 metropolitan area and 3 prefectures, and adult ceremonies have been canceled or postponed in various parts of Tokyo’s 23 districts. New adults preparing their sleeves for a sunny day cry out in disappointment.
In such circumstances, the “response to the postponement / cancellation of the 2021 adult ceremony” launched by Kyoto Kimono Yuzen (Chuo-ku, Tokyo) is attracting attention as “smart” and “God’s response”. If the adult ceremony is canceled in 2021 due to the spread of the new corona virus infection, the company will “give a swinging sleeve” to those who rented it.
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The adult ceremony was canceled or postponed due to the wreath disaster (photo is an image)
The number of gifts is expected to be “1000”
According to the company’s public relations, as of January 5, the number of rental swing covers is expected to be “1000”. Even if that number is posted all at once, inventory is said to be “not a problem.”
“The big difference from the response of other companies is that they are” presented “instead of” refund. “Even if the adult ceremony is canceled, you will be asked to wear a kimono at home, etc., and you will not miss the opportunity nor the opportunity to touch the kimono. As I wanted it, I decided to “present” the sleeve of the swing.
If you search the company’s official website, there are cases where the rental fee is 320,000 yen excluding tax for the expensive flip up sleeves. There are voices on Twitter concerned about the management of the company due to this behavior on a large scale. When I asked public relations directly, I got that answer.
“‘Respond to the postponement / cancellation of the adult ceremony in 2021’ was decided in August 2008, and at that time we expected losses such as cancellation. Even if the adult ceremony were canceled, I don’t see any fatal impacts.
Gift certificate gift for buyer
It’s not just the ones who “rent” the flip sleeves and have canceled the adult ceremony. If the ceremony is postponed, an “extension of the rental period” will be taken.
If the adult ceremony is canceled, the buyer of the swing cover will receive a gift certificate worth 10,000 to 50,000 yen, depending on the total purchase price.
Kyoto Kimono Yuzen’s official Twitter account has received a direct mail voice of thanks.
