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Engadget Japan
NTT Docomo’s new “ahamo” rate plan was overwhelming because it was so cheap and rich in content. At first glance, it looks like a sub-brand, but NTT Docomo is stubbornly moving forward with a “new rate plan.”
Motoyuki Ii, who became the new president of NTT Docomo on December 1, also said: “The predecessor, Kazuhiro Yoshizawa, had a strict policy of not sub-branding. Ahamo is vulnerable to young people, so what should I do? That’s why it was made, not a sub-brand. “
However, no matter how you look at it, there are traces here and there that seem to have been designed as a sub-brand. I want to verify each one.
First of all, the video that was presented at the recital and is now on the official YouTube channel is reminiscent of a sub-brand.
https://www.youtube.com/watch?v=oD_p6R5UNeo
Although it is a concept film featuring ahamo, he says, “There’s only one plan. Reliable quality that connects right.” The panel made by President II in the photo session also has the phrase “a quick contract on the WEB, an easy-to-understand plan.”
Engadget Japan
First of all, if it’s NTT Docomo’s rate plan, why is it called “just one”? Also, if it is a rate plan, it is not natural to touch the quality of the network again.
Also, in the case of docomo users, from March to May next year, if you try to hire ahamo, you will have to cancel the docomo and MNP contract. There is no cancellation fee or fee, but why is it necessary to cancel or MNP procedures like other companies’ sub-brands even if the plan is changed?
It’s a little story, but if you change the plan from docomo to ahamo, the contract period will reset to zero. It is understandable that ahamo itself does not have a family discount, but even if there are ahamo users in the family, they are not counted for multiple lines. Currently, at Docomo, 1000 yen is discounted for each of the three-line contracts as “Docomo Discount for All”. If you are a family of three and everyone uses Docomo, you will get a discount of 1000 yen each, but if one person becomes ahamo, the goal will be 2 lines and only 500 yen will be discounted for each one. This may also be because ahamo was trying to treat it as a sub-brand rather than a pricing plan.
Also, the terminal lineup handled by ahamo appears to be different than NTT Docomo. At the recital, “We plan to offer a particularly popular smartphone,” but it is not mentioned whether the iPhone series can be used.
First of all, the fact that the email address for docomo.ne.jp is not provided is strange to say that it is a “docomo rate plan”.
Also, in the presentation material, the notation for the antenna pictogram was “ahamo”. I’ve never heard of the Antenna Picto notation change when the pricing plan is changed. However, as for the notation, “may be changed in the future” (related person), and it looks like it may become “docomo” when the service starts.
Is it a painstaking move to convince Minister of Internal Affairs and Communications Takeda?
It seems that NTT Docomo is so particular about “pricing plans” rather than sub-brands that it is considering avoiding General Affairs Minister Ryota Takeda from hanging it up.
When KDDI and Softbank announced new rate plans at UQ Mobile and Y-Mobile in response to the government’s request for price cuts, General Affairs Minister Takeda said: “Price cuts for sub-brands are meat. sheep. It is a problem not to cut the prices of the main brand. The radio waves are owned by the people, so show your sincerity, “he said at a press conference.
As Takeda’s General Affairs Minister, when switching from the main brand to the sub-brand, a maximum fee of 15,500 yen will be charged, and this is a problem if the transfer does not go through. On the other hand, when switching from a secondary brand to a main brand, there are things that can be done for free, and General Affairs Minister Takeda notes that “making money is forgiving.”
Originally, ahamo was recently established as a sub-brand for NTT Docomo, and by inserting fees and cancellation procedures when migrating from the main NTT Docomo, it can act as a brake to avoid a large amount of migration. I would have waited. However, the Ministry of Internal Affairs and Communications is trying to create an environment in which it is easy to switch by promoting free MNP fees as an “action plan.” If there is no choice but to remove these fees in the future, NTT DoCoMo will be the first to release those fees. If it cannot act as a cap, it may have been decided to be the primary rate plan rather than the sub-brand.
Certainly, if you decide to say “main, not sub-brand”, then General Affairs Minister Takeda is convinced. In addition, according to the “Survey on domestic and foreign price differences related to telecommunications services” of the Ministry of the Interior and Communications, which is based on the fact that “Japanese mobile phone rates are high”, “Companies with a high proportion users in each country “There is an item that is compared in” Price plan in the main plan of “. Until now, NTT Docomo’s 8175 yen was the highest priced plan in the world, but with the introduction of ahamo’s 2980 yen plan, it has become the second cheapest country in the world.
However, with ahamo as the main brand pricing plan, there is a chance that customers will flood into the store asking “Why can’t I make a contract at the docomo store?” And “I would like to ask for help at the docomo store.”
Is it really good that NTT Docomo announces it as a pricing plan for the main brand just before, just because of the extremely high price from Minister of General Affairs Takeda, not the sub-brand? The evaluation is likely to take place after the service begins in March of next year.
Relationship
・Docomo Announces New “ahamo” Price of 2,980 Yen for 20GB
・The reason the 2980 yen ahamo is cheap at 20GB Actually, the true intention of Docomo can be seen and hidden (Masahiro Sano)
・Check what happens to the monthly smartphone charges if you switch to “ahamo” from docomo with your family
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