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The war to cut cell phone rates, which the Suga Yoshii administration has positioned as the centerpiece of its policy, is about to begin in earnest.
On December 1, 2020, many major media outlets reported that NTT Docomo would announce a new rate plan later this week. It plans to offer even cheaper rates than the two major companies that have already announced discount plans, KDDI and Softbank.
Ryota Takeda, the Minister of General Affairs, announced at a press conference on the same day that he would “appreciate it”, but there were an overwhelming majority of questions on the Internet: “Is the plan really user-friendly for users?”
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Would you like your mobile phone rates to be reduced? (The photo is an image)
“It’s the same as Miss Caba, which is a service for regular customers.”
On the Internet, including the topic of the new positions of NTT Docomo, there are many opinions about the agitation of the price reduction of the Minister of Internal Affairs and Communications VS mobile company. First of all, what will happen to the new DoCoMo charges?
“Currently, the participation rate of telcos is 34.9% for Docomo, 24.6% for au and 15.5% for Softbank, and Docomo is very popular (according to MMD Research Institute). Yes NTT Docomo lowers the price of the main brand, it will be a sub-brand. The two companies that have been competing with the price cut will also have to compete on price. As a result, the development is likely to meet the wishes of Minister of General Affairs Takeda. The impact is likely to be MVNO (cheap mobile phone company) Sub-brand UQ Mobile has a 3.0% share and Y-Mobile has a 2.5% share, but if a Docomo sub-brand appears, it is expected that the change progresses due to the size and reliability of its communication area over the next few years. Mobile phone rates will be cheaper. “
Kenta Yamaguchi, a freelance journalist, also speculates:
“With the new price of Docomo, the sub-brands of around 3000 yen, which are said to have been introduced recently, are eye-catching, but it seems that they are mainly for young people with a high level of literacy. Many people are concerned about the price cuts at the main brand. Currently, DoCoMo’s Gigaho 5G is 100GB, but is unlimited in campaign. DoCoMo knows how much data users are using, so it makes money while responding to the government’s request for cuts price. You should be able to identify the line that minimizes the harm for you. The question is what kind of conditions will be attached. In addition to the family discount and the Hikari set discount, so far docomo cooperates with financial services with a payment discount with d card Even if the benefit of communication alone decreases, it appears that it will be a measure to cover it by increasing the profitability of DoCoMo as a whole.
Many were angry that long-term subscribers would not benefit from the reduction in mobile rates.
“Please give me a discount for those who have a long-term contract. The idea is strange because only the new ones are discounted and I transfer them. Since I have a contract with Docomo Hikari, 20 giga cannot be used if I use it together with Wifi”. If so, I would like you to get a discount on Gigaho and Gigalite. And maybe there is a big discount for users of long-term contracts? “
“I agree with you as a long-term user. It is the same as Miss Caba. It is an omission because the regular customers come even if you leave it alone. We work hard to attract new customers. Sometimes I went to another store. Is it better? “
“It is true that the idea that mobile phone companies do not feed the fish they catch has not changed since the expansion of mobile phones, so instead of waiting for the other party to change, change frequently and get new benefits. It is better to do it, the action plan announced by the government (reduction of mobile phone rates) aims to increase mobility between companies, so new contracts are made, etc., to guide the company. looses entry, we cannot expect preferential treatment for long-term contractors. “
There was a lot of advice that users should be smarter so that mobile companies don’t lick them.
“The existence of long-term subscribers who are insensitive to prices has led to the arrogance of mobile phone companies. To put it wrong, companies have no intention of switching to cheap SIMs and they do not have the courage to switch to other companies. It would be difficult to give preferential treatment to long-term contractors because the people who cannot bother to review the plan and cannot cancel the contract and just leave the money in silence are the camouflage clients. “
What should I do specifically? Some people give this advice.
“I switched to Softbank → Rakuten → Y-Mobile, but there was no particular loss on each transfer privilege. The terminal is always bought without SIM in the Apple store. It is cheaper than buying in bulk from the operator. The procedure it’s also my number card. It’s easier than getting it. “
“I’ll buy a DSDV compatible terminal (now I can buy a decent one for about 40,000 yen)
It will operate on Docomokei Type Run + UQ Mobile’s 3GB high-speed data plan. That’s around 2,200 yen a month, and even if you add Kake-hodai, it costs 3,000-4,000 yen. If your family is also Docomo, you can ensure free calls with your family by keeping Docomo with a mobile phone. If 3GB is not used up, the excess will carry over to the following month. UQ Mobile has the same quality as the au head family, so you don’t have to worry about running out of speed. The initial investment will take some time, such as preparing a terminal and paying a cancellation fee, but you can make up for it by selling the terminal you are currently using. If your device is an iPhone or Galaxy, you may get a change. Only by moving can you get to what you want. “
