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On the 19th, Nintendo announced guidelines for businesses and organizations to use the popular home gaming machine switch software, “Atsumare Animal Forest (Atsumori).” As use by groups and their representatives continues, the content demands refraining from political claims and for profit, which is an unusual response that takes into account the social impact of online gaming.
According to the announcement, it allowed users to invite users to the island it created and post videos on shared sites. On the other hand, “expressions that include fear of harming other customers such as violence and discrimination and political claims”, “orientation to product purchase sites, award ceremony, request to follow up SNS account, other customer information Requested moderation in marketing activities such as “acquisition”.
Mr. Byden’s “Electoral Seat”
In addition to that, if it is considered that the use may affect or harm the community, or if it violates the guidelines for use, take measures such as “prohibition of future use of this software”. Said to be taken.Use for monetization by individual usersIt is allowed under certain conditions.
Atsumori is originally a game, but it is also used as a SNS (member exchange site). In addition to being used by Hong Kong democratic activists for online activities, Joe Byden opened a “polling place” in the forest during the US presidential elections. On the other hand, Mr. Shigeru Ishibashi considered using it in the PLD presidential elections, but surrendered after being pointed out that it violated the terms of use.
Shizuoka Prefectural University Faculty of International RelationsProfessor Katsumi Iino noted that the game is a job and is basically free to use, but due to Atsumori’s great success, “it is constantly progressing beyond Nintendo’s expectations.” Little by little, he had a social impact, telling Nintendo that he “must have been on the alert.”
On SNS such as Twitter, Instagram and Facebook, in some cases, posts that violate the Terms of Service, such as support for organized crime, are removed or the account is suspended.
Global Communication Center of the International UniversityAssociate Professor Shinichi Yamaguchi analyzed that Atsumori has come to function as a place of communication in the context of heavy users, and “in a sense, it is being treated the same as SNS.” Nintendo has a social responsibility and “activities that damage the image will be negative,” he said.
Nintendo announced on the 5th that financial results for the July-September period will be driven by Atsumori, which launched in March, amid growing demand for nesting due to the new corona virus.Consolidated operating income was 146.7 billion yen, 2.2 times the same period last year. Atsumori’s cumulative sales amount to 26.04 million.
(Added Expert Comments)
